Biden campaign tests Trump's name-calling strategy with 'Broke Don'

[paleotn]

21. You're referring to a relatively recent phenomenon in the Democratic Party.

Our current holier than thou phase. There was a time when Dems would beat the political snot out of their opponents by any means necessary. That's why the GOP, and even fellow Dems, feared people like the Chicago Daley's. I grew up immersed in the Nashville political machine, so I suppose such things come natural to me.

As to who it will sway, your opinion of the rank and file American is way off target. They are not thinkers. This way of framing is simple, easy to remember and repeated often enough makes it the first thing an average voter thinks about when they hear the name Trump. See Trump's name on a ballot, automatically think broke loser, not voting for him.

Republicans know exactly how this works and have been doing it for decades to our disadvantage. To the point that the word liberal is a now a pejorative. In short, it's very effective and it's about time we got off our goddamn high horse and got our metaphorical hands dirty. The future of our Republic demands it. We went "high" in 2016 and it damn near cost us our democracy.