Maddow's secret to her ratings success.

[kstewart33]

The Wrap:

“We developed sort of an informal, internal mantra… which is that we basically cover them as if they are a silent movie,” Maddow told TheWrap. “I stopped covering the Twitter feed and we started covering only what they do rather than what they say.”

When a Trump surrogate lies, it has consequences for the MSNBC host. “We no longer go to that person for factual information,” Maddow explained. That realization helped Maddow come up with her recent formula that has resulted in ratings success.

“I really feel like it was helpful to me, in terms of trying to come up with what to talk about every day, and serving up information for our audience that is substantive and not manipulated by people at the White House,” Maddow said. “It was helpful for us to just stop paying attention to what they were saying.”

More, including her thoughts about Conway, at: http://www.thewrap.com/rachel-maddow-ratings-surge-trump-twitter-feed-stop/