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In reply to the discussion: LOL! Good One From The Rachel Maddow FB Page [View all]Turborama
(22,109 posts)30. Thanks to you and calimary for the info
I knew there was something about them being bought in bulk on a macro scale, but didn't know the info. you posted about this particular book.
Amazing that they openly admitted it...
How Romney made a best-seller
Mitt Romney boosted sales of his book this spring by asking institutions to buy thousands of copies in exchange for his speeches, according to a document obtained by POLITICO.
Romney's book tour ran from early March to late May of this year, and took him to bookstores, universities, conferences and private groups around the country. Their giant purchases helped his book, No Apology: The Case for American Greatness, debut on top of the New York Times best-seller list, though with an asterisk indicating bulk purchases.
The hosts ranged from Claremont McKenna College to the Restaurant Leadership Conference, many of whom are accustomed to paying for high-profile speakers like Romney. Asking that hosts buy books is also a standard feature of book tours. But Romney's total price $50,000 was on the high end, and his publisher, according to the document from the book tour provided on the condition it not be described in detail asked institutions to pay at least $25,000, and up to the full $50,000 price, in bulk purchases of the book. With a discount of roughly 40 percent, that meant institutions could wind up with more than 3,000 copies of the book and a person associated with one of his hosts said they still have quite a pile left over.
http://www.politico.com/blogs/bensmith/1010/How_Romney_made_a_bestseller.html?showall
Mitt Romney boosted sales of his book this spring by asking institutions to buy thousands of copies in exchange for his speeches, according to a document obtained by POLITICO.
Romney's book tour ran from early March to late May of this year, and took him to bookstores, universities, conferences and private groups around the country. Their giant purchases helped his book, No Apology: The Case for American Greatness, debut on top of the New York Times best-seller list, though with an asterisk indicating bulk purchases.
The hosts ranged from Claremont McKenna College to the Restaurant Leadership Conference, many of whom are accustomed to paying for high-profile speakers like Romney. Asking that hosts buy books is also a standard feature of book tours. But Romney's total price $50,000 was on the high end, and his publisher, according to the document from the book tour provided on the condition it not be described in detail asked institutions to pay at least $25,000, and up to the full $50,000 price, in bulk purchases of the book. With a discount of roughly 40 percent, that meant institutions could wind up with more than 3,000 copies of the book and a person associated with one of his hosts said they still have quite a pile left over.
http://www.politico.com/blogs/bensmith/1010/How_Romney_made_a_bestseller.html?showall
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Um-hmm! That's EXACTLY it. That's how so many of these schmucks become "best-selling authors"
calimary
Mar 2013
#25
No "super buy"; I doubt it is a dollar's worth of doorstop, or even a dollar's worth of BTUs
corkhead
Mar 2013
#6
Next week he will be selling his books out of the trunk of one of Ann's Cadillacs
Heather MC
Mar 2013
#11
Thank you! I will be here all week and the next week and the next week ......
Heather MC
Mar 2013
#29
Yep! The 47% want it for free! There must be a book entitlement program! WAHHH!!
Fire Walk With Me
Mar 2013
#14
I'm waiting for Ann's book where she tells us how she suffered great privation during the campaign.
CTyankee
Mar 2013
#17
Some on the Right were putting "Dreams of My Father" in the Religion section.
Spitfire of ATJ
Mar 2013
#34