Taylor Swift Is Helping Truck Drivers Buy First Homes With $100,000 Bonuses
Mike Scherkenbach, who runs a transportation company, has worked on several of Taylor Swifts tours over the years. In the time hes worked with the singer, he says hes always known her to be generous to her crew but the $100,000 bonuses she gave to each of his drivers who worked on the full U.S. leg of the Eras tour have been unprecedented, and life-changing. (Scherkenbach was not a driver on the tour himself.)
Shes giving a sum of money that is life-changing for these people, Scherkenbach, of the concert transportation company Shomotion, tells Rolling Stone. A lot of these drivers are not homeowners, and a lump sum like this gives you the ability to put a down payment on a home. Thats what makes me really happy. That generosity is a game changer for these people.
On Tuesday, news broke that Swift had given some $55 million in total in bonuses to her dancers, sound technicians, riggers, and truck drivers. Shomotion has worked on three of Swifts stadium tours so far, including Eras, transporting the tours structures the stage, the deck, the skeleton that everything hangs on from city to city. Another company, Upstaging, handles the tours lighting, sound, and video equipment.
According to Scherkenbach, most artists of Swifts stature typically give drivers $5,000 to $10,000 extra, making Swifts bonus nearly 10 times the norm. And while he says his drivers have always received generous bonuses from Swift, none have been at this magnitude.