Beating Trump 101: Cripple his ego

[scrabblequeen40]

Joe Biden's ad showing world leaders mocking Trump is perfect in every way:

1. Created and trafficked in real-time, coinciding with the news cycle which amplifies buzz and reinforces the narrative that Trump is really weak.
2. Exposes Trump as an embarrassing joke - using the perspective of global leaders who transcend domestic partisanship and divisions.
3. Explains the damage to the American "brand" in the only way TV viewers understand --showing it on the screen like a climatic scene out of the Real Housewives of Beverly Hills. Dissing on the world stage is more compelling to watch than domestic late night TV snark. This sort of ad attracts eyeballs and keeps them hooked.
4. Demoralizes his supporters who feel emboldened by the bully. When the bully finally gets his comeuppance, his minions and sidekicks scatter because they now recognize a new power structure that locks them out. The spineless are going to have to find another place to hide.


Each punch to his ego hobbles his campaign's ability to paint a picture of strength and bravado. He's been knocked off his stride by a rival he considers a patsy. A barrage of hits, or a series of bruising hits over time, will ultimately knock him out.

Please keep these ads coming!!!