Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
Congratulations to our presumptive Democratic nominee, Joe Biden!
Inside the Biggest 2020 Advertising War Against Trump
New York TimesWASHINGTON — Hillary Clinton tried. So did 16 rival Republicans. And after hundreds of millions of dollars were spent on ads attacking Donald Trump in 2016, the results were the same: They never did much damage.
Now Michael R. Bloomberg is trying — his way — spending millions each week in an online advertising onslaught that is guided by polling and data that he and his advisers believe provide unique insight into the president’s vulnerabilities.
The effort, which is targeting seven battleground states where polls show Mr. Trump is likely to be competitive in November, is just one piece of an advertising campaign that is unrivaled in scope and scale. On Facebook and Google alone, where Mr. Bloomberg is most focused on attacking the president, he has spent $18 million on ads over the last month, according to Acronym, a digital messaging firm that works with Democrats.
That is on top of the $128 million the Bloomberg campaign has spent on television ads, according to Advertising Analytics, an independent firm, which projects that Mr. Bloomberg is likely to spend a combined $300 million to $400 million on advertising across all media before the Super Tuesday primaries in early March.
Now Michael R. Bloomberg is trying — his way — spending millions each week in an online advertising onslaught that is guided by polling and data that he and his advisers believe provide unique insight into the president’s vulnerabilities.
The effort, which is targeting seven battleground states where polls show Mr. Trump is likely to be competitive in November, is just one piece of an advertising campaign that is unrivaled in scope and scale. On Facebook and Google alone, where Mr. Bloomberg is most focused on attacking the president, he has spent $18 million on ads over the last month, according to Acronym, a digital messaging firm that works with Democrats.
That is on top of the $128 million the Bloomberg campaign has spent on television ads, according to Advertising Analytics, an independent firm, which projects that Mr. Bloomberg is likely to spend a combined $300 million to $400 million on advertising across all media before the Super Tuesday primaries in early March.
If I were to vote in a presidentialprimary today, I would vote for: Joe Biden
