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Congratulations to our presumptive Democratic nominee, Joe Biden!
On impeachment, Trump and his allies on Facebook are outspending rivals up to 4 to 1
President Trump and his allies are outspending rivals on impeachment-related advertising on Facebook, demonstrating their dominance on the platform as they wrestle for control of a fast-evolving narrative that could threaten his presidency.
The spending discrepancy appears to be as gaping as 4 to 1, based on recent data from Facebook’s public ad archive, which reports all figures in ranges.
Between Sept. 20 and Tuesday morning, Trump allies funneled as much as $3?million into ads opposing impeachment or assailing House Democrats for beginning a formal inquiry, according to data analyzed by Laura Edelson, a researcher at New York University’s Tandon School of Engineering. The cascade of money was answered by no more than $703,000 in spending on ads making the case for impeachment, the figures suggest.
...“Those numbers are pretty shocking,” said Eric Wilson, a Republican digital strategist. “They indicate that the impeachment messaging is a winner for Republicans, and you’re not getting the same traction for Democrats.”
Democrats took a different view. Spending on impeachment showed Trump was playing defense, said Tara McGowan, the founder and CEO of Acronym, a liberal group specializing in digital campaigns. But, “if Democratic groups don’t start competing with that spending, and with that share of voice online, we could lose the narrative advantage that we have right now,” she warned.
“There’s a lot of power in driving a consistent, coordinated message, whether that message is true or not,” McGowan added.
...The top Democratic spenders on impeachment during the 11 days pulled from Facebook’s ad archive were two presidential candidates, Sen. Elizabeth Warren of Massachusetts and former hedge fund manager Tom Steyer.
...Most notable, said Edelson, the NYU researcher, is the absence of impeachment ads from former vice president Joe Biden. “On the Democratic side, the natural respondent here would be Joe Biden,” Edelson said.
In the controversial phone call with Ukrainian President Volodymyr Zelensky, Trump repeatedly urged Zelensky to investigate Biden and son Hunter Biden, according to the rough transcript released by the White House. The call was part of the whistleblower complaint that is part of the impeachment inquiry. But Biden hasn’t fully backed impeachment, saying only that Trump must comply with congressional oversight. And his spending on the platform — a fraction of Trump’s — has advanced ads accusing the president of “trying to cheat his way to reelection” while remaining silent on impeachment.
More at https://www.washingtonpost.com/politics/on-impeachment-trump-supporters-on-facebook-are-outspending-rivals-as-much-as-4-to-1-new-data-suggests/2019/10/02/8396215c-e47a-11e9-a6e8-8759c5c7f608_story.html
The spending discrepancy appears to be as gaping as 4 to 1, based on recent data from Facebook’s public ad archive, which reports all figures in ranges.
Between Sept. 20 and Tuesday morning, Trump allies funneled as much as $3?million into ads opposing impeachment or assailing House Democrats for beginning a formal inquiry, according to data analyzed by Laura Edelson, a researcher at New York University’s Tandon School of Engineering. The cascade of money was answered by no more than $703,000 in spending on ads making the case for impeachment, the figures suggest.
...“Those numbers are pretty shocking,” said Eric Wilson, a Republican digital strategist. “They indicate that the impeachment messaging is a winner for Republicans, and you’re not getting the same traction for Democrats.”
Democrats took a different view. Spending on impeachment showed Trump was playing defense, said Tara McGowan, the founder and CEO of Acronym, a liberal group specializing in digital campaigns. But, “if Democratic groups don’t start competing with that spending, and with that share of voice online, we could lose the narrative advantage that we have right now,” she warned.
“There’s a lot of power in driving a consistent, coordinated message, whether that message is true or not,” McGowan added.
...The top Democratic spenders on impeachment during the 11 days pulled from Facebook’s ad archive were two presidential candidates, Sen. Elizabeth Warren of Massachusetts and former hedge fund manager Tom Steyer.
...Most notable, said Edelson, the NYU researcher, is the absence of impeachment ads from former vice president Joe Biden. “On the Democratic side, the natural respondent here would be Joe Biden,” Edelson said.
In the controversial phone call with Ukrainian President Volodymyr Zelensky, Trump repeatedly urged Zelensky to investigate Biden and son Hunter Biden, according to the rough transcript released by the White House. The call was part of the whistleblower complaint that is part of the impeachment inquiry. But Biden hasn’t fully backed impeachment, saying only that Trump must comply with congressional oversight. And his spending on the platform — a fraction of Trump’s — has advanced ads accusing the president of “trying to cheat his way to reelection” while remaining silent on impeachment.
More at https://www.washingtonpost.com/politics/on-impeachment-trump-supporters-on-facebook-are-outspending-rivals-as-much-as-4-to-1-new-data-suggests/2019/10/02/8396215c-e47a-11e9-a6e8-8759c5c7f608_story.html
If I were to vote in a presidentialprimary today, I would vote for: Undecided
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