Puerto Rico encourages travellers to take it 'Despacito' on the island
SAN JUAN, Puerto Rico -- Latin pop star, Luis Fonsi, is the new global face of the Puerto Rico Tourism Company’s (PRTC) upcoming international tourism campaign. PRTC’s partnership with Fonsi, who performs the record-breaking song “Despacito”, will launch the destination’s campaign showcasing that “the longer you stay, the better it gets” by taking things “despacito” (which means slow), as there are many wonders to discover and experience on the island.
“Luis Fonsi is an influential star who is proud of his homeland and we’re thrilled to have him as our new ambassador,” said Jose Izquierdo, executive director of the PRTC. "The song represents everything that we are, a vibrant and energetic island and we welcome all tourists to come explore what we have to offer.”
Fonsi commented on his partnership with the PRTC: "I am very grateful and excited that the Puerto Rico Tourism Company has chosen ‘Despacito’ and my Love and Dance Tour as part of its promotional campaign for Puerto Rico. Over the next year, I will be working on different efforts to shed light on the wonders of our beautiful Island, promoting Puerto Rico and helping raise awareness of the Island in every corner of the world. I’m proud to be an ambassador of my homeland.”
To mark the launch of this multi-faceted campaign, the first PRTC creative features beautiful scenes of different experiences travelers can have in Puerto Rico with a call out to “Take it Despacito in Puerto Rico” this summer.
Read more: http://www.caribbeannewsnow.com/topstory-Puerto-Rico-encourages-travellers-to-take-it-%27Despacito%27-on-the-island-35391.html
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