Excerpts:
There’s plenty of research that shows millennials don’t identify with the Democratic Party; they identify with the principles and personalities that we have,” Muñoz said. “Bernie taught us a lot about how to create an online revolution and how to fund it with low-dollar ownership in something. Now we need to offer those people something invest in.”
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The new fundraising and spending strategies are an acknowledgement that the DNC was not ready to capitalize on the energy of young liberals who felt more tied to Sanders, who officially remains an independent, than to the Democratic Party as a whole.
In recent years, the party became dependent on big-dollar donors. But many of those deep-pocketed donors are burnt out and say they will sit on their money in the wake of the disastrous 2016 elections.
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The DNC is now working to earn the trust of the grassroots liberals who proudly circumvented the national party to invest in Sanders, whose $27 average for individual donations became a rallying cry for his supporters.
Sanders has so far declined to share his valuable fundraising email list with the DNC. Still, it took former President Obama some time to do the same after his 2008 win. Clinton is also still in sole possession of her list.
This is where Ellison, who leveraged Sanders’s list to raise more than $1 million in small-dollar donations in his bid for DNC chairman, could be an asset.
Far from being only a symbolic appointment, Ellison has been by Perez’s side ever since the chairman chose him to be his top deputy. Ellison has been in close contact with the DNC’s finance team and appears eager to help the national party transition to the Sanders donor model
http://thehill.com/homenews/house/321918-dems-flip-script-to-woo-millennials-big-donors
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