Bernie Sanders to Run 5-Minute Documentary Ad on Univision to Court Hispanics
In an effort to reach millions of Hispanic voters, Bernie Sanders’s campaign is running a five-minute Spanish-language ad on Univision that calls attention to the plight of a female farm worker in Florida.
In the ad, the woman chokes back tears two minutes into telling her story, one that began with her saying “Voy a luchar mientras,” or “I will always fight.” But the ad then drifts into the hardships she faces, like the low wages she earns working the tomato fields of Immokalee, Fla.
The ad is part of a “several hundred thousand dollar” advertising push that will run nationally on the Univision network, as well as on local Univision-affiliated stations in Miami, Orlando, Phoenix and Houston.
(snip)
Three minutes into the five-minute ad, Mr. Sanders is finally heard from, giving a speech at the National Association of Latino Elected and Appointed Officials in 2015. He recalls what he found examining the farm workers’ plight, but it is Udelia who tells of Mr. Sanders’s actions to address the situation, including holding hearings.
http://www.nytimes.com/politics/first-draft/2016/03/05/bernie-sanders-to-run-5-minute-documentary-ad-on-univision-to-court-hispanics/?_r=0
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