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City Unveils Campaign to Improve Girls’ Self-Esteem
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Mainly through bus and subway ads, the campaign aims to reach girls from about 7 to 12 years old, who are at risk of negative body images that can lead to eating disorders, drinking, acting out sexually, suicide and bullying. But unlike Mr. Bloomberg’s ads to combat teenage pregnancy, smoking and soda-drinking, which are often ugly, revolting or sad, these ads are uniformly upbeat and positive.
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The Paley Center for Media,in partnership with the city and Spark Movement,which works against the sexualization of women in media, has developed related programs that look at the representation of girls on television.
City officials cited evidence in The American Journal of Maternal/Child Nursing and elsewhere that more than 80 percent of 10-year-old girls are afraid of being fat, that girls’ self-esteem drops at age 12 and does not improve until 20, and that that is tied to negative body image.
The campaign was conceived by an aide to Mr. Bloomberg, Samantha Levine, 38, the mayor’s deputy press secretary, who is serving as project director. Ms. Levine said she had been moved by stories of little girls wearing body-shaping undergarments and getting plastic surgery to improve their appearance. She said she had also been galvanized by reading the advice columnist Cheryl Strayed,who said a failure of feminism was that women still worried about what their buttocks looked like in jeans.
...
Mainly through bus and subway ads, the campaign aims to reach girls from about 7 to 12 years old, who are at risk of negative body images that can lead to eating disorders, drinking, acting out sexually, suicide and bullying. But unlike Mr. Bloomberg’s ads to combat teenage pregnancy, smoking and soda-drinking, which are often ugly, revolting or sad, these ads are uniformly upbeat and positive.
...
The Paley Center for Media,in partnership with the city and Spark Movement,which works against the sexualization of women in media, has developed related programs that look at the representation of girls on television.
City officials cited evidence in The American Journal of Maternal/Child Nursing and elsewhere that more than 80 percent of 10-year-old girls are afraid of being fat, that girls’ self-esteem drops at age 12 and does not improve until 20, and that that is tied to negative body image.
The campaign was conceived by an aide to Mr. Bloomberg, Samantha Levine, 38, the mayor’s deputy press secretary, who is serving as project director. Ms. Levine said she had been moved by stories of little girls wearing body-shaping undergarments and getting plastic surgery to improve their appearance. She said she had also been galvanized by reading the advice columnist Cheryl Strayed,who said a failure of feminism was that women still worried about what their buttocks looked like in jeans.
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This is from the NYT but I can't get the link to copy to my clipboard.
3 replies
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= new reply since forum marked as read
I was reading this; sounds awesome
http://www.nytimes.com/2013/10/01/nyregion/city-unveils-a-campaign-to-improve-girls-self-esteem.html?_r=0
I like this pic from the campaign
