https://en.wikipedia.org/wiki/YouGov
YouGov is an international internet-based market research firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific.[2]
YouGov was founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange.[3]
Stephan Shakespeare has been YouGov’s Chief Executive Officer since 2010.[4] Its Chairman since 2007 is Roger Parry, replacing political commentator Peter Kellner who now serves as President of the company.[5] YouGov's former Chief Executive Officer Nadhim Zahawi resigned from the board to stand in the 2010 General Election and is now a Conservative Party MP for Stratford-on-Avon.
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Accuracy
Two weeks before the Scottish independence referendum, 2014, a YouGov poll indicated that the vote would be much closer than anticipated.[16] The YouGov poll gave those in favour of independence 47% versus 45% for those against; after excluding those undecided, the figures were 51% and 49%, respectively. In the last few days of the campaign, polls indicated a lead for No of 4-6%. Soon after polling stations had closed, YouGov released a final poll that had been taken during the day of voting, indicating 46% Yes, 54% No. The actual result was 45% Yes, 55% No.
During the French presidential election, 2012 campaign, YouGov predicted François Hollande would achieve 30% of the vote and Nicolas Sarkozy 26% (the actual result was 29% and 27% respectively).[17]
During the United States presidential election, 2012 campaign, on the basis of one of the most extensive opinion polls ever conducted, YouGov predicted that Barack Obama would win the national vote by 2%.[18] This prediction proved to be one of the most accurate out of all pollsters covering the election.[19]
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