Hillary has a production company to gin up excitement for her online

[cali]

and in the real world.


2016

New York (CNN)Videographers, designers, writers, social media specialists, motion graphics artists create a perfect recipe for ... a presidential campaign? Welcome to the election that's moving beyond social and towards content creation.

"I definitely think we are a production company," Katie Dowd, the digital director for Democratic presidential candidate Hillary Clinton, said during an interview inside Clinton's campaign headquarters in Brooklyn.

"We are producing our own content and we are thinking about how to make it viral, how to make it successful," she said.

Dowd, who was Clinton's new media director during her 2008 campaign, said the function of a campaign's digital operation has evolved over the last 10 years.

This also signals a new challenge for campaigns. There is a heightened pressure to go "viral" and snag the attention of younger audiences across social platforms, a portfolio of which expands far beyond just Twitter and Facebook and now onto newer apps and platforms like Snapchat and TheSkimm.

<snip>

http://www.cnn.com/2015/08/25/politics/hillary-clinton-2016-digital/

As authentic as an airbrushed photograph

Good luck with this.

[Motown_Johnny]

1. virtual astroturf....

Terrible campaign run by a terrible candidate.

[InAbLuEsTaTe]

77. Does seem a lil phony to hafta use a "production company" to gin up Hillary's popularity.

[PowerToThePeople]

2. I must

[riversedge]

3. Great to see Hillary can take advanage of new technology and has the resourses

to do it. And i think it gives the folks who work at these projects a sense of accomplishment--to be always on the spot-thinking of the next move.

[cali]

7. lol.

I think it speaks to her authenticity deficit and to a pathetic attempt to present her as "cool".

[riversedge]

12. oh, sour grapes are speaking.

[cali]

13. uh, no. when it comes to enthusiasm, hill lags far behind bernie

particularly online despite her outspending him ten to one.

[riversedge]

18. oh, yes, that 'enthusiasm' thingy you all talk about. We will see who shows

up at the primary polls and what the vote is.

[cali]

21. lol.

Looks like you're the one munching on sour grapes and sipping whine.

[peacebird]

32. Bingo!

[riversedge]

54. you need some sleep.

enough said.

[SonderWoman]

80. Worked well for Obama. Twice!

[stevenleser]

92. Yes, there is another name for this...wait for it... A CAMPAIGN!

[Live and Learn]

108. Yep, it is great to see people supporting the buying of elections

even here on DU.

[Android3.14]

4. And on political aggregator forums?

Anyone picking up a paycheck with this gig?

[frylock]

59. nah

[MineralMan]

94. Why would any candidate bother with them?

Clearly, people on such forums are making decisions based on something other than professionally produced media blitzes. Let's look at DU, for example. It has, maybe 4-5000 regular readers, and under 2000 active posters. Most have already made up their minds about the primary elections and will make up their own minds about the general election, too.

It would be a waste of money to attempt a campaign on such forums. On the other hand, Facebook, YouTube and Twitter and all of those other social media outlets have millions of daily viewers. That's a much richer target for campaign materials. So, candidates will do things like produce social media oriented videos, posters, campaign images and seed them on those venues. From there, others will share them with their friends, like they do photos of kittens and puppies. The only real cost will be production of the materials. Distribution will be done by the users of those social venues. That costs nothing.

Any candidate not using this strategy is missing a bet.

So, no. Nobody's getting paid to do stuff on minor Internet forums that reach only a few thousand people. That would be a waste of time and effort. Those few thousands are also using social media, so they'll get reached anyhow.

[leveymg]

5. Sounds like the selling of regime change in Libya and Syria

Tweet for freedom, 2011. Remember that? Also one of HRC's visionary initiatives.

[MuseRider]

6. A little late?

Maybe she is taking her cues from Bernie? <----I HAD to say that after than inane thread yesterday. I did not mean it, really. I just had to after laughing all day yesterday about that one.

[tularetom]

9. Damn it, I must have missed that one

Got a link?

I need a laugh.

[MuseRider]

11. Here

http://www.democraticunderground.com/1251545550

[riversedge]

24. Maybe she is. See post # 19

[MuseRider]

34. Good grief

Jesus, you just do not get it do you?

What Hillary has and what Bernie has are WAY WAY WAY different. He does not have the money to spend on what she is doing. He has, however, had a huge Internet presence and it had benefited him greatly. There is nothing terribly slick about it, it is nice and workable and has been extremely helpful. She is late to the game but of course being Hillary she has spent the time with donors so she can put it all out like this.

Look I was referencing a very stupid, non productive thread filled with opinions and no proof. I was being silly and I really do try not to fight or be snarky but there is one thing I ask...Do not ever refer to that particular poster as proof of anything, see previous sentence.

[MaggieD]

60. So the difference is his is not as good?

Because he has no money? LOL! Yeah, that's "way, way, different."

[MuseRider]

73. The difference

is his does not need to be. He needed a way to be heard and he did what he needed to do. It has surpassed anyone's wildest imaginations. He does not need glossy sells, he just needed to be heard. That was all it took.

I don't think I will be answering you much anymore. There does not seem to be any point to it and really, I do have better things to do than run around in circles trying to make sense of what you say for both of us.

[MaggieD]

74. Oh okay - LOL!

[riversedge]

33. nah--it is Feel the estrogen

[riversedge]

57. Nasty comment.

[Divernan]

71. No, YOUR comment (feeling the estrogen) was clueless & scientifically incorrect.

Or are you in some science-denying subgroup? Research menopause & hormone levels - and I tell you this as a woman 2 years older than HRC. Unless she is on HRT (hormone replacement therapy) - but in the release she did of her physician's statement of her physical health, there was no mention made of that.

[LondonReign2]

109. Should we promote voting Bernie for his testosterone?

Voting based on sexual organs is imbecilic

[JackInGreen]

10. I can think of a few folks here

That could make a pretty penny.

[Metric System]

37. Are you referring to the GOP operatives on DU who are here to bash Hillary?

[JackInGreen]

39. Mercenaries

And payed true believers run in all courses.

[Maedhros]

62. Telling the truth about a candidate's actions, policies and donors

is not "bashing."

[LiberalElite]

14. They should consider changing the campaign logo to "Hillary!"

[Doctor_J]

42. Or Hillary!!

One more than JEB

[LiberalElite]

46. Hey as many !!! as it takes

hehe (There aren't that many exclamation points in the universe.) (Sorry Bernie)

[MoveIt]

95. If she changes it to Hillary!!11!1

Then I know she's pandering to DU...

[Maedhros]

64. "Feel the Hillarity!" [n/t]

[Juicy_Bellows]

15. Maybe some here can share their techniques? Nt.

[AtomicKitten]

16. She's as authentic as a $3 bill.

Over half of her Twitter followers are fake/inactive.
http://www.dailymail.co.uk/news/article-3038621/More-2-MILLION-Hillary-Clinton-s-Twitter-followers-fake-never-tweet.html

Although Hillary Clinton boasts a robust 3.6 million Twitter followers, not even a vast right-wing conspiracy would be able to interact with 2 million of them.

According to two popular online measuring tools, no more than 44 per cent of her Twitter fan base consists of real people who are active in using the social media platform.

And at least 15 per cent – more than 544,000 – are completely fake.

StatusPeople.com, the oldest publicly available Twitter-auditing tool, reports that 44 per cent of the former secretary of state's followers are 'good'; 15 per cent are 'fake'; and 41 per cent are 'inactive,' meaning that they never tweet or reply to any tweets.

She's aggressively buying Facebook likes from places like Myanmar, Thailand, and Bangladesh.
http://www.thecollegefix.com/post/13948/

When she was secretary of state, her agency paid $630,000 to bulk up its Facebook likes, but pledged to stop after she left.

[MaggieD]

25. LOL -well meet one of her Twitter followers that never tweets

Nothing unusual about that. None of my friends do either. Did you know there are also a shit load of people on Facebook that never post? And wait, this one will really blow you away. Lots of people read web forums just like this one and never post.

Omg - right?

[MoveIt]

96. Have you set your profile picture?

because that's the first way they determine inactive "fake" accounts.

[Fawke Em]

111. I doubt it.

She hasn't set it here.

[LiberalElite]

47. WOW

Last edited Wed Aug 26, 2015, 11:46 PM - Edit history (1)

I didn't know you could do that.

[reformist2]

17. She has a great resume, but zero charisma. It's sad, really.

[moobu2]

49. If Hillary has zero charisma Bernie Sanders has negative 30

[MaggieD]

50. +1

[840high]

79. Bernie has truth on his side. He

doesn't need a circus.

[moobu2]

90. Actually it's just your opinion that Bernie has the truth

Thinking someones opinions are truth is not healthy.

[840high]

97. True. That's why I don't

take others opinions as gospel.

[MaggieD]

19. Bernie has one too!

• Digital firm Revolution Messaging runs Sanders’ online fundraising and social media efforts — big for a candidate who’ll rely on small-dollar contributions and benefits from a strong social-media presence. Four members of the team worked on Barack Obama’s insurgent 2008 campaign — Scott Goodstein, who ran Obama’s social media efforts; Shauna Daly, who was deputy research director for the campaign; Arun Chaudhary, who ultimately became the first official White House videographer; and Walker Hamilton, the site architect for Obama’s campaign. Kenneth Pennington, who ran Sanders’ Senate social media platform, and Keegan Goudiss, a Revolution Messaging partner who has worked for the Democratic Congressional Campaign Committee, will also work on the digital team.

So are you planning to smear him for this as well?

[riversedge]

22. Chuckle.

Thank you MaggieD. Great research. thanks for taking the time to do it. I am laughing so hard I can hardly type.

[cali]

27. not even remotely the same deal.

[MaggieD]

51. It's exactly the same

[MaggieD]

35. Well Facebook assaults me with them as "suggested posts"

About a dozen times a day. So it's obvious to me he is paying someone to do it. Wasn't hard to find out who.

I'm feeling some real desperation from the anti-HRC folks at this point given these really petty smears.

[cali]

26. Bernie does not have a production company and his campaign

is run on a shoestring budget, And he doesn't fake Twitter followers and Facebook friends like hilly. He doesn't need to. On places like reddit where young people hang out, he has a hundred thousand supporters. She has a few hundred. And spare us some apocryphal tale about how your son and all his friends can't stand Bernie. I have a twenty something son too. I don't use him as a political tool

[MaggieD]

36. LOL

[short circuit]

63. Time for Clinton to dump another million or so

to gain about 5 million more Thai, Burmese, and Vietnamese followers from their farms..

[MaggieD]

65. Why in the world would she do that?

Did you forget she was SoS and is admired world wide?

[short circuit]

66. So *that*'s your logical thinking.

Uh-huh.

We just proved in this very thread that her foreign fake followers somehow 'accidentally' outnumbers her actual followers..

[MaggieD]

69. Got some proof of your accusation against her?

If so, offer it up.

[short circuit]

72. Here

[corkhead]

99. I hear crickets

literally - I do while I type this.

[pnwmom]

81. Yes, he does. And he'd be a fool not to in this day and age.

https://revolutionmessaging.com/2015/05/06/revolution-messaging-to-lead-digital-efforts-for-bernie-sanders-presidential-campaign/

Fortunately, he's not as naive as some of his supporters.

Washington, DC– Bernie Sanders’ presidential campaign and full-service digital firm Revolution Messaging announced today that the firm has been hired to lead digital efforts for Sanders’ 2016 campaign. The award winning firm led by Obama veterans is heading up social media, online organizing, online fundraising, web design, and digital advertising for Bernie 2016.

“We are excited to bring on the team behind President Obama’s groundbreaking social media, mobile and rapid response digital operations in 2008,” said Sanders’ advisor Tad Devine. “The groundswell of grassroots support for Bernie is already surpassing expectations and Revolution Messaging is the right team to help us harness that energy with innovative, cutting-edge technology. The campaign will bring together millions of Americans who are sick and tired of the economic and political status quo and want fundamental change in how we do economics and politics in this country. We believe that Revolution is exactly the right group to help us use social media to achieve that goal.”

SNIP

[riversedge]

20. Inside Hillary Clinton's Digital operation Ashley Codianni-Profile-Image=the on-line title

vs the OP's. the real time tells what the story is all about.

[cali]

30. oh noes. poor hilly fans

The head of it calls it a production company.

She's as fake as you can get.

[cherokeeprogressive]

44. She's as natural as nylon. n/t

[LuvLoogie]

55. All the Modern Things (great production)

"All the modern things
Like cars and such
Have always existed

They've just been waiting in a mountain
For the right moment

Listening to the irritating noises
Of dinosaurs and people
Dabbling outside

All the modern things
Have always existed
They've just been waiting

To come out
And multiply
And take over

It's their turn now..."

[cherokeeprogressive]

76. I'm sorry... pop singers don't shape my view of the world.

Real as faux fur that Hillary Clinton is.

Yup.

I hope that I never in this life want something as bad as Hillary Clinton wants to be the first.

[moobu2]

23. They're good too.

good for her.

[Thinkingabout]

28. This is an advantage of having a good staff around the candidate.

[cali]

31. she's a phony.

[Metric System]

38. Says the one-trick pony. Yes, this will probably get alerted on. I don't give a fuck.

[MaggieD]

43. But Bernie's guys have worked for the DNC, Obama, AND

The DSCC, DLCC, and the DCCC. Doesn't that mean Bernie has sold out if we are using your criteria?

[WillyT]

29. Yep... Phonyness Sells These Days

[Doctor_J]

40. it doesn't seem to be working that well

[LuvLoogie]

41. You mean like this production?

[LuvLoogie]

45. Here's a pretty nice production...

[LiberalElite]

48. Been there done that who cares nt

[Metric System]

52. That's your extremely biased interpretation.

[morningfog]

53. As opposed to your totally unbiased opinion? Lol.

[Metric System]

67. I'm not the one who took a CNN article and framed it to suit an agenda.

[frylock]

61. Holden Caulfield had a catch phrase that comes to mind

[djean111]

68. Her team should be embarrassed......

https://www.twitteraudit.com/hillaryclinton

Twitter Audit Report

Hillary Clinton
@HillaryClinton
2,666,832 Real

1,349,481 Fake
Followers

About TwitterAudit

Each audit takes a random sample of 5000 Twitter followers for a user and calculates a score for each follower. This score is based on number of tweets, date of the last tweet, and ratio of followers to friends. We use these scores to determine whether any given user is real or fake. Of course, this scoring method is not perfect but it is a good way to tell if someone with lots of followers is likely to have increased their follower count by inorganic, fraudulent, or dishonest means.

To be fair, Mitt had bunches of fake twitter followers too.

[whatchamacallit]

75. Hillary: "I'm with it, I'm hip"

https://m.

[AgingAmerican]

78. Does it mention an army of sock puppets?

nt

[DanTex]

82. Yeah, and she might even run ads on TV! Amazing!

[Warren DeMontague]

83. can you ~smell~ the excitement?

I can!

[beam me up scottie]

84. Those are some slick ads, must have cost a fortune!

Did you see the staff at the big time "production company" helping Bernie?:

https://revolutionmessaging.com/about-us/


Check out their client list:

https://revolutionmessaging.com/clients/


I LIKE them, I can see why Bernie and Revolution Messaging make a great team.

Just like him they give a damn.





(thanks pnwmom for the link)

[ibegurpard]

87. these have to be "fan" videos

I refuse to believe her campaign actually spent money on either of those.

[Warren DeMontague]

110. No shit.

I think I found where Ross Perot's "Giant Sucking Sound" went.

[Ichingcarpenter]

85. Sec. Kerry stops Sec Clinton's practice of buying facebook likes

State Department Facebook: DOS Spent $630,000 On 'Likes' For Social Media Pages, Report Indicates

A striking finding in a recent Inspector General report revealed that the U.S. Department of State spent hundreds of thousands of dollars on Facebook "likes" in the past two years, effectively buying fans.

In order to bolster its presence on Facebook, the State Department paid about $630,000 for campaigns to increase its total number of likes, the May 2013 report indicates.

http://www.huffingtonpost.com/2013/07/03/state-department-facebook-likes-spent-630000_n_3541734.html

[deutsey]

86. It's all smoke and mirrors

because it's more important to create an impression than a reality.

[Ichingcarpenter]

89. Facebook likes Sanders vs Hillary

Bangladesh and Myanmar................are her top foreign like countries

Dhaka, Bangladesh, a city of 7 million in South Asia, is an international hub for click farms.

The CEO of Dhaka-based social media promotion firm Unique IT World said he has paid workers to manually click on clients' social media pages, making it harder for Facebook, Google and others to catch them. "Those accounts are not fake, they were genuine," Shaiful Islam said.

A recent check on Facebook showed Dhaka was the most popular city for many, including soccer star Leo Messi, who has 51 million likes; Facebook's own security page, which has 7.7 million likes; and Google's Facebook page, which has 15.2 million likes.

http://www.huffingtonpost.com/2014/01/05/buy-facebook-likes_n_4544800.html


Now look at the data.
Gee where do the likes come from?

[John Poet]

106. That's also a direct violation of the Terms of Service

for Facebook, and Twitter as well...

... and this was how Hillary used (wasted) taxpayer money?
Shoveling it into a meaningless cyber black hole just to make herself look more popular?

There's something really wrong about that...
Sounds like a great issue for the GOP if they have to run against her.

[brooklynite]

88. 18 million votes in 2008

Pretty exciting

[MineralMan]

91. Why would she not do this? Social media is a major

player in elections these days, especially among millennials, but also with every demographic. Heck, my 91 year old mother still uses Facebook daily.

It's just another media outlet, and political campaigns are using it because it's an effective way to reach people who aren't reading newspapers or watching TV news.

And why not approach these venues professionally? Any candidate who fails to do so is going to fall behind those who do.

I'm not sure what your concern is with using today's media for today's campaigns.

[stevenleser]

93. Yep, see my #92 above.

[Gothmog]

98. One of your fellow Sanders supporters claim that youtube is magic and replaces TV ads

I have asked repeatedly how Sanders would be viable in a general election campaign where the Kochs will be spending $887 million and the RNC candidate will be spending another billion dollars. To date, the responses to my question has not been satisfactory. I would love to hear an explanation how you think Sanders is viable

A couple of your fellow Sanders supporters think that youtube and twitter are magic. On the silly thread about wasting money on polling, one of your fellow Sanders supporters claimed that TV ads and money was not necessary due to youtube and that Hillary Clinton was not a viable candidate because she was got good on youtube http://www.democraticunderground.com/?com=view_post&forum=1251&pid=546347 So running a real campaign that has people generating videos would be appropriate on that view of politics.

I live in the real world where campaigns cost money and money is important in poltics. If as noted by your fellow Sanders supporter, youtube is magic and replaces TV ads, they why are you upset?

[AgingAmerican]

100. The post you link to doesn't say that

That youtube 'replaces tv ads'. You made the whole thing up.

The OP you link to says Bernie is doing far better on youtube than Hillary is, which you do not refute.

Whining about what individual Sanders supporters have said won't help her one bit.

[Gothmog]

101. Read the rest of that thread

The Sanders people's claim that Sanders will be viable in a general election contest is based on magical thinking where youtube and social media is magic. Sanders will not have a chance of being the nominee unless he can show that he is viable in a general election contest where the Kochs will be spending $887 million and the RNC candidate will be spending another billion dollars. To be the nominee, Sanders will have to demonstrate viabilty at some point and todate the answers to my simple question are really not adequate

[AgingAmerican]

104. Huh, what?

[LittleBlue]

102. Plastic candidate

Plastic behavior.

[hifiguy]

103. Astroturfing at its finest.

The only thing that isn't fake is the sheer phoniness of it all. I wonder how many of their minions are on DU?

[hifiguy]

105. That is positively Nixonesque

both as an idea and in its transparent phoniness.

[L0oniX]

107. Power Goo (political version 2.0) n/t