Do Not Track privacy bill reintroduced in Senate
A new bill aims to ensure Web browsers and Internet companies give users an opt out option of being tracked online by advertisers and data brokers.
by Dara Kerr
February 28, 2013 5:58 PM PST
A new bill intended to grant more privacy protections to Internet users was introduced today by U.S. Sen. Jay Rockefeller.
Dubbed "Do-Not-Track Online Act of 2013," the bill would make it law for all Web browsers, online companies, and app makers to give users a choice of opting out of being tracked online, according to The New York Times. Advertisers and data brokers commonly track users to collect information on sites visited, search queries, purchasing patterns, and more.
"The privacy of Americans is increasingly under assault as more and more of their daily lives are conducted online," Rockefeller told The New York Times.
The senator proposed a similar bill in 2011 but then dropped it after industry groups said they would voluntarily develop ways for users to opt out. However, the industry groups were unable to come to an agreement with consumer rights groups about how to create such mechanisms ...
http://news.cnet.com/8301-1023_3-57571958-93/do-not-track-privacy-bill-reintroduced-in-senate/
