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2016 Postmortem
Related: About this forumFortuune: Nearly 40% of Consumers Say They Will Shun Trump Businesses
From Fortune, 10/25:
http://fortune.com/2016/10/25/donald-trump-brand-consumers-poll/
Donald Trump has spent decades building golden armor around the family names brand, putting his name on casinos, condos, steaks and even vodka. But as a nasty presidential election season winds to a close, it appears that golden halo appears to be dimming with consumers.
Morning Consult, a polling and market research company, surveyed a national sample of 1,983 registered voters, and it found nearly four out of ten voters said that Trumps campaign for president would make them less likely to buy Trump-related products. Only 17% said it made them more likely.
The survey also found that 46% of Americans said they wouldnt stay at a Trump-branded hotel, compared to 39% who said they would. In comparison, 76% of respondents said they would be willing to stay in a Marriott hotel.
Less than a quarter of women said they would be willing to buy clothes under a brand cultivated by Trumps daughter Ivanka. Almost six in ten women said they would not.
-snip-
Morning Consult, a polling and market research company, surveyed a national sample of 1,983 registered voters, and it found nearly four out of ten voters said that Trumps campaign for president would make them less likely to buy Trump-related products. Only 17% said it made them more likely.
The survey also found that 46% of Americans said they wouldnt stay at a Trump-branded hotel, compared to 39% who said they would. In comparison, 76% of respondents said they would be willing to stay in a Marriott hotel.
Less than a quarter of women said they would be willing to buy clothes under a brand cultivated by Trumps daughter Ivanka. Almost six in ten women said they would not.
-snip-
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Fortuune: Nearly 40% of Consumers Say They Will Shun Trump Businesses (Original Post)
highplainsdem
Oct 2016
OP
BSdetect
(8,999 posts)1. Let's make that 80%
Proud liberal 80
(4,167 posts)2. Aren't trump hotels luxurious and expensive
I doubt that most of the 39% could afford it. He has turned off individuals who could afford his hotels.
spooky3
(34,481 posts)3. Yes, but with all the vacancies, it won't be long before
The room rates are affordable to all his fans.