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Donald Trump’s risky plan to use the Internet to suppress Hillary Clinton’s turnout
Donald Trump’s risky plan to use the Internet to suppress Hillary Clinton’s turnout
By Philip Bump
https://twitter.com/pbump
October 27 at 9:54 AM
This quote, from a spectacular Bloomberg story about the Donald Trump campaign's final electoral push, neatly summarizes the giant gamble that the campaign is taking: "There’s really not that much of a difference between politics and regular marketing," an unnamed senior official told Bloomberg's Joshua Green and Sasha Issenberg.
That's the bet, right there. That's the linchpin of this whole thing. ... But before we get to that, let's unearth the buried story-within-the-story.
"We have three major voter suppression operations under way," another campaign official told Green and Issenberg. The campaign is targeting young white liberals, young women and black voters with negative ads focused on Hillary Clinton's politics, Bill Clinton's past and comments Clinton made in the 1990s about black criminals. ... The reason the Trump campaign wants to suppress Clinton's turnout is obvious. Since May 1, shortly before Trump clinched the nomination, he's led Clinton in the head-to-head RealClearPolitics polling average for eight days. Out of 179.
....
So this is Trump campaign's bet, laid on the table by a group of people who haven't run campaigns before. Given the inability to increase Trump's support, they'll try to drag down Clinton's, betting mostly on the campaign's online organizing.
By Philip Bump
https://twitter.com/pbump
October 27 at 9:54 AM
This quote, from a spectacular Bloomberg story about the Donald Trump campaign's final electoral push, neatly summarizes the giant gamble that the campaign is taking: "There’s really not that much of a difference between politics and regular marketing," an unnamed senior official told Bloomberg's Joshua Green and Sasha Issenberg.
That's the bet, right there. That's the linchpin of this whole thing. ... But before we get to that, let's unearth the buried story-within-the-story.
"We have three major voter suppression operations under way," another campaign official told Green and Issenberg. The campaign is targeting young white liberals, young women and black voters with negative ads focused on Hillary Clinton's politics, Bill Clinton's past and comments Clinton made in the 1990s about black criminals. ... The reason the Trump campaign wants to suppress Clinton's turnout is obvious. Since May 1, shortly before Trump clinched the nomination, he's led Clinton in the head-to-head RealClearPolitics polling average for eight days. Out of 179.
....
So this is Trump campaign's bet, laid on the table by a group of people who haven't run campaigns before. Given the inability to increase Trump's support, they'll try to drag down Clinton's, betting mostly on the campaign's online organizing.
Inside the Trump Bunker, With 12 Days to Go
Win or lose, the Republican candidate and his inner circle have built a direct marketing operation that could power a TV network—or finish off the GOP.
by Joshua Green and Sasha Issenberg
http://twitter.com/JoshuaGreen
from Bloomberg Businessweek
October 27, 2016 — 6:00 AM EDT
On Oct. 19, as the third and final presidential debate gets going in Las Vegas, Donald Trump’s Facebook and Twitter feeds are being manned by Brad Parscale, a San Antonio marketing entrepreneur, whose buzz cut and long narrow beard make him look like a mixed martial arts fighter. His Trump tie has been paired with a dark Zegna suit. A lapel pin issued by the Secret Service signals his status. He’s equipped with a dashboard of 400 prewritten Trump tweets. “Command center,” he says, nodding at his laptop.
Parscale is one of the few within Trump’s crew entrusted to tweet on his behalf. He’s sitting at a long table in a double-wide trailer behind the debate arena, cheek to jowl with his fellow Trump staffers and Reince Priebus, chairman of the Republican National Committee. The charged atmosphere and rows of technicians staring raptly at giant TVs and computer screens call to mind NASA on launch day. On the wall, a poster of Julian Assange reads: “Dear Hillary, I miss reading your classified emails.”
....
“We have three major voter suppression operations under way”
....
... {N}neither Trump’s campaign nor the RNC has prioritized registering and mobilizing the 47 million eligible white voters without college degrees who are Trump’s most obvious source of new votes, as FiveThirtyEight analyst David Wasserman noted.
To compensate for this, Trump’s campaign has devised another strategy, which, not surprisingly, is negative. Instead of expanding the electorate, Bannon and his team are trying to shrink it. “We have three major voter suppression operations under way,” says a senior official. They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women, and African Americans. Trump’s invocation at the debate of Clinton’s WikiLeaks e-mails and support for the Trans-Pacific Partnership was designed to turn off Sanders supporters. The parade of women who say they were sexually assaulted by Bill Clinton and harassed or threatened by Hillary is meant to undermine her appeal to young women. And her 1996 suggestion that some African American males are “super predators” is the basis of a below-the-radar effort to discourage infrequent black voters from showing up at the polls—particularly in Florida.
Win or lose, the Republican candidate and his inner circle have built a direct marketing operation that could power a TV network—or finish off the GOP.
by Joshua Green and Sasha Issenberg
http://twitter.com/JoshuaGreen
from Bloomberg Businessweek
October 27, 2016 — 6:00 AM EDT
On Oct. 19, as the third and final presidential debate gets going in Las Vegas, Donald Trump’s Facebook and Twitter feeds are being manned by Brad Parscale, a San Antonio marketing entrepreneur, whose buzz cut and long narrow beard make him look like a mixed martial arts fighter. His Trump tie has been paired with a dark Zegna suit. A lapel pin issued by the Secret Service signals his status. He’s equipped with a dashboard of 400 prewritten Trump tweets. “Command center,” he says, nodding at his laptop.
Parscale is one of the few within Trump’s crew entrusted to tweet on his behalf. He’s sitting at a long table in a double-wide trailer behind the debate arena, cheek to jowl with his fellow Trump staffers and Reince Priebus, chairman of the Republican National Committee. The charged atmosphere and rows of technicians staring raptly at giant TVs and computer screens call to mind NASA on launch day. On the wall, a poster of Julian Assange reads: “Dear Hillary, I miss reading your classified emails.”
....
“We have three major voter suppression operations under way”
....
... {N}neither Trump’s campaign nor the RNC has prioritized registering and mobilizing the 47 million eligible white voters without college degrees who are Trump’s most obvious source of new votes, as FiveThirtyEight analyst David Wasserman noted.
To compensate for this, Trump’s campaign has devised another strategy, which, not surprisingly, is negative. Instead of expanding the electorate, Bannon and his team are trying to shrink it. “We have three major voter suppression operations under way,” says a senior official. They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women, and African Americans. Trump’s invocation at the debate of Clinton’s WikiLeaks e-mails and support for the Trans-Pacific Partnership was designed to turn off Sanders supporters. The parade of women who say they were sexually assaulted by Bill Clinton and harassed or threatened by Hillary is meant to undermine her appeal to young women. And her 1996 suggestion that some African American males are “super predators” is the basis of a below-the-radar effort to discourage infrequent black voters from showing up at the polls—particularly in Florida.
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