Team Hillary has reserved $98 million in ad buys for fall. Team Trump: less than 1.
And the longer the "master negotiator" waits to reserve ad time, the higher the rate will be.
(And all that free "earned" coverage he gets hasn't been doing him much good lately.)
http://www.forbes.com/sites/robsalkowitz/2016/08/02/post-conventions-hillary-is-dominating-the-airwaves/#652ec3b838b3
Overall, the Clinton Campaign and its allies have aired a total of $68 million in ads through last week, while the Trump Campaign and its extended team TISI +%, including the Rebuilding America Now SuperPAC and the NRA Political Victory Fund, have spent just $6 million. That contrast becomes even more stark when you zero in on the crucial period following the political conventions, when campaigns are angling to build on their momentum and define their competitors ahead of the sprint to the finish in the fall.
SNIP
American elections have been won or lost on broadcast media for over half a century and it’s nearly inconceivable that the Trump campaign will continue to get outspent at this rate for much longer, despite the candidate’s talent for dominating earned media news coverage. And yet, the early signs are pointing toward further Democratic domination of the airwaves.
NBC News reports that the Clinton campaign and Hillary-aligned SuperPACs – principally Priorities USA – have already reserved $98 million in ads for the fall, including over $20 million in Florida and nearly $17 million in Ohio. This kind of saturation buying not only makes a dent in the inventory available to the Trump campaign and its allies, it also locks Team Hillary’s media costs in at a much lower rate than Trump, the master negotiator, will end up paying for last minute placements.
So far, Team Trump has only answered back with less than $1 million in reserved spots: $329,000 for national media, $294,000 in Florida, and $178,000 in Ohio.
= new reply since forum marked as read
when the networks broadcast everything but Trump's bathroom habits 24-7? Every idiotic utterance. Every insult. Every bat-shit crazy word. Clinton has to pay to get her message through. Trump just has to jump up and down and act like a mental patient and it doesn't cost a cent. 
