2016 Postmortem
Related: About this forumThe anti-Trump messaging frame that is STICKING: He is "COMPLETELY UNQUALIFIED" to be president.
Say it a thousand times. Say it over and over and over again.
I see polling showing this STICKING BIGTIME.
All Dems/Progressives need to say it over and over and over again. Be on one page. He is COMPLETELY UNQUALIFIED.
Or just plain "UNQUALIFIED" to be president, and say that he proves this over and over again.
This is America's great job interview. We won't hire a person who is UNQUALIFIED.
People understand this language. The President laid it out just like this the other day, and it was great. Just say, "Would you ever hire someone to work for you who is completely unqualified? Someone who is completely INCOMPETENT? Of course not. Trump is COMPLETELY UNQUALIFIED FOR THIS JOB!"
Hillary has been saying it. EVERYONE needs to say it. Over and over and over again. In your letters to the editor. In your OpEds. In your interviews. In your conversations with people including friends and family. Trump doesn't have the skills, knowledge, policy plans, or temperament to be President of the United States. He is UNQUALIFIED.