Donald Trump’s brand is taking a hit

[CajunBlazer]

Exclusive: Donald Trump’s brand is taking a hit

In Chicago, some embarrassed residents of the tony Trump Tower give their street address or say they “live by the river” instead of naming the building they live in to avoid association with Republican presidential candidate Donald Trump. In New York, media commentator Keith Olbermann declared, “I can’t stand to live in a Trump building anymore,” and said he’s moving out after “nine happy years.” And online, thousands of Trump protesters have called on retailers such as Starbucks (SBUX), Nike (NKE) and Gucci to move out of Trump buildings.

Trump revels in such controversy, of course, and often finds ways to turn it to his advantage. But there’s new evidence that Trump’s combative demeanor as a presidential candidate, combined with inflammatory statements about Muslims, Mexicans and other groups, may be financially harming the brand Trump has spent more than 30 years carefully crafting.

(Snip)

Before Trump became a candidate, Trump properties bearing his name had a significant pricing advantage over other properties offering the same range of amenities—the “Trump premium,” as some in the industry referred to it. But that pricing advantage has disappeared this year. “We found that Trump units would fetch more than the competition in 2015,” Redfin analyst Taylor Marr told Yahoo Finance. “We can no longer attribute any pricing differential to Trump’s name being associated with the properties we studied.”

[vegetarian x]

1. Olbermann STILL lives in a Trump building???!!!???

[Johnny2X2X]

2. Nope

He moved out.

[vegetarian x]

5. Thank you, I feel better now.

[PatSeg]

3. That building in Chicago is an eyesore

Chicago has some extraordinary architecture, but that ugly vanity piece is disgusting.

[CajunBlazer]

4. Does Trump own that one - or is he just renting out his name?

[PatSeg]

7. I'm think it just rents his

tacky, ugly gold name.

[mucifer]

6. the only great think about it is when the sun hits the sign at the right time of day:

[PatSeg]

8. There is always a bright side!