Bernie Sanders Relies on Supporters for Ad About Unity

[Uncle Joe]

(snip)

Adding to its power is the ad’s back story: It was submitted by supporters of Mr. Sanders and chosen by curators of such content in an effort overseen by his wife, Jane. In a sense, then, others are already taking up the banner of the revolution Mr. Sanders is trying to foment.

The Message

That revolution is possible only with the broadest popular support. “Our job is not to divide,” Mr. Sanders shouts. “Our job is to bring people together.” It does not hurt that this message of unity is well timed, as Mr. Sanders seeks to expand his appeal among blacks in South Carolina, Latinos in Nevada and other constituencies as his primary battle with Hillary Clinton expands nationally.

The Response

The spot began its life as a short video, shown on a big screen before the band Vampire Weekend performed an acoustic set at a Sanders campaign rally in Iowa City. The crowd erupted as the video reached its conclusion. Since then it has gone viral, earning millions of views and comparisons to President Obama’s 2008 “Yes We Can” ad. Seeing the video’s popularity, the campaign bought the ad on Friday and said it would begin airing it this week.

The Takeaway

Election contests are, by their nature, divisive. But amid the testy debates and stump speech sniping, this ad reminds viewers that the campaign is ultimately about everyone — a rare injection of togetherness when the nation is being coldly deconstructed by candidates and their strategists into a jigsaw puzzle in either red or blue.

http://www.nytimes.com/2016/02/14/us/politics/bernie-sanders-relies-on-supporters-for-ad-about-unity.html?_r=0

[californiabernin]

1. I love this ad!

So glad the campaign is making it official!

[Uncle Joe]

4. I believe it will be most effective and a ripple effect testament to Bernie's message that he

can't do it all alone and this will require a seismic, grass roots, people powered movement.

The fact that Bernie's official campaign didn't create it adds to the power.

[cantbeserious]

2. We Us Together - Vs - No Can't and Impossible -- The Choice Is Clear

eom

[Uncle Joe]

5. I believe it is.

Peace to you, cantbeserious.

[pat_k]

3. k & r (nt)

[Admiral Loinpresser]

6. KnR! n/t

[Live and Learn]

7. Together we stand... nt

[tblue]

8. So beautiful & refreshing

especially when all the other campaigns sre tryna to divide us by race. That's why we love you, Bernie!