In North Carolina, Latino Voters Could Be Crucial To Winning The State
In North Carolina, Latino Voters Could Be Crucial To Winning The State
by Greg Allen
03:35 am October 2, 2012
In this year's presidential campaign, $11 million have been spent so far on ads targeting Hispanics, according to ad-tracking firm Kantar Media/CMAG.
The amount is eight times the amount spent four years ago on Spanish-language ads. The spending is focused in just a handful of battleground states Florida, Nevada, Colorado and, perhaps most surprisingly, North Carolina.
Over the past decade, the number of Hispanics in North Carolina has more than doubled to nearly a million, according to a recent report prepared by Democracy North Carolina.
Latinos now make up about 10 percent of Raleigh's population. In the city's Brentwood neighborhood, many shop at Hispanic grocery stores like International Foods. Many are immigrants from Mexico and Central America former migrant or seasonal workers who brought their families here and settled down.
More:
http://www.npr.org/blogs/itsallpolitics/2012/10/02/162110872/in-north-carolina-latino-voters-could-be-crucial-to-winning-the-state