Bernie Sanders Coaxes Young Iowans With 5-Second Videos

[Uncle Joe]

His campaign, which enjoys deep support among young people, is trying hard to get more and more, and young and younger, Iowans to the polls. It has created a website, provethemwrongandcaucus.com, that challenges disaffected young people to vote, and has sent campaign literature to high school seniors who will be 18 by the general election, and thus qualified to caucus. At one recent event, he gave a private pep talk to high school students.

But the campaign is also advertising the caucuses with lightning-fast videos on the social media apps where young people spend so much of their time.

Narrated by Reg E. Cathey, an actor on “House of Cards,” they feature chickens and robot hands, mooing cows and snowballs hitting people in the face, and a pointing Uncle Sam telling young people to “take your folks with you, got it?”

The five-second ads are irreverent, fast and entirely in the vernacular (so we hear) of the millennial voters Mr. Sanders hopes will turn out for him in droves.


http://www.nytimes.com/politics/first-draft/2016/01/28/bernie-sanders-coaxes-young-iowans-with-5-second-videos/

If you click on the link you can view three of the five second videos.

[liberal N proud]

1. Are they saying that they are going for people with really short attention spans?

[Uncle Joe]

2. Life in general has become faster in all manner of way due to technological development and

as younger people have become disaffected from our dysfunctional political system, they're more apt to tune out politics.

I believe this is a good approach to reinvigorate our moribund democratic process and the Democratic Party with new life.

[Motown_Johnny]

3. People who do not need long winded explanations

You know, smart ones. People likely to support Bernie.

[liberal N proud]

10. Simple minded

[Motown_Johnny]

13. Since that is all you seem to comprehend. I will leave it at that.

[HerbChestnut]

12. I'm guessing you've never used SnapChat before?

[ljm2002]

14. There are many new forms that have evolved...

...during the Information Age (although some of us might call it the Disinformation Age...). For example, so-called "vines" are very popular these days. These are 6-second-long videos (called vines because that is the name of the service they are hosted on) and they are hugely, hugely popular. The Bernie campaign is keeping abreast of current trends by making these 5-second-long videos.

While oldsters like me may find it a bit jarring, they are not directed at us. They are directed to today's youth, who live in a different world. Complaining that it must be ADD or something, ends up sounding a lot like "Get off my lawn!" IMO.

[Motown_Johnny]

4. Those ads are funny.

A little like the old MTV spots from way back when. Just better.

[Uncle Joe]

6. It captures their interest and they're so short, length of time is no obstacle to that. n/t

[SamKnause]

5. Is there a video of this speech at the high school ???

I can only find 2 clips.

I was watching it live yesterday but missed a large portion of it.

[Uncle Joe]

7. I haven't seen them either. n/t

[JudyM]

8. These are great!

His campaign is on fire. Livening up the relevance, not politics as usual.

[Uncle Joe]

9. There is nothing usual about Bernie, that's for sure, he's a standout.

[winter is coming]

11. These are fun. I'll bet the millenials like 'em. n/t

[jillan]

15. Brilliant idea! nt