BTS Is Back: Music's Billion-Dollar Boy Band Takes the Next Step

[soryang]

BTS Is Back: Music's Billion-Dollar Boy Band Takes the Next Step

...How successful? BTS is the first group since The Beatles — to whom they also are compared for the hysterical fan mania they generate — to score three No. 1 albums on the Billboard 200 chart in less than a year, a feat that's all the more astounding considering their songs are mostly in Korean. Their latest, an EP titled Map of the Soul: Persona, sold 3.5 million copies worldwide in the six months since its release, 562,000 of those in the U.S. alone. The candy-colored video for their single "Boy With Luv," featuring a hook sung by Halsey ( "Oh my my my!" ), surpassed 100 million views in less than 48 hours — a YouTube record — when it dropped in April, and is currently closing in on 600 million views. That same month, they became the first Asian band to surpass 5 billion streams on Spotify. And then there are the live concerts. Demand for the U.S. stadium leg of their continuing 2019 tour, which resumes in October after a three-month break, was so fierce, it repeatedly crashed Ticketmaster's servers, selling out all 300,000 seats — average price: $452 each — in a matter of minutes...

https://www.hollywoodreporter.com/features/bts-is-back-musics-billion-dollar-boy-band-takes-next-step-1244580

FWIW 내 취향이 아니다. 재미 없다. 소비자 문화 기타.