Apes prefer the glass half full: Nearest primate relatives also susceptible to marketing spin

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Apes prefer the glass half full: Nearest primate relatives also susceptible to marketing spin

http://feedproxy.google.com/~r/sciencedaily/strange_science/~3/7xwRzTIo6Jg/150211132117.htm?utm_source=feedburner&utm_medium=email

Humans aren't the only species to be influenced by spin. Our closest primate relatives are susceptible, too. For example, people rate a burger as more tasty when it is described as "75 percent lean" than when it is described as "25 percent fat," even though that's the same thing. A new study finds that positive and negative framing make a big difference for chimpanzees and bonobos too.

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