The religious in India take leap of faith, tech style

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Neerja Pawha Jetley | Special to CNBC.com
17 Hours Ago

India's $30 billion religious and spirituality market is full of gurus, temples and pilgrimages, and now tech entrepreneurs are set to take a leap of faith.

Three years ago, on a visit to the Karni temple during the 'Navratri' festival, 26-year-old engineer Goonjan Mall discovered a problem: for many, the difficulty of getting 'prasad' ruined the religious experience.

Prasad is a food offering made to Hindu Gods and distributed amongst devotees who seek divine blessing. At many Indian temples the devotee experience is spoiled by long queues, pestering touts, crowd mismanagement and the recycling of 'prasad.'

Mall came up with a solution: online ordering. "The idea that religion must be simplified and technology was the perfect tool came in a flash," he said.

http://www.cnbc.com/id/101805797#.

http://onlineprasad.com/

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1. fleece the flock, electronic style nt