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76ers become first NBA team to find a sponsor for jersey ads
https://www.yahoo.com/sports/blogs/nba-ball-dont-lie/76ers-become-first-nba-team-to-find-a-sponsor-for-jersey-ads-142237247.htmlAfter years of debate and negotiation, the NBA finally approved a three-year trial of advertisements on jerseys last month, and it didn't take long for the first team to lock in its sponsor for all three years.
The Philadelphia 76ers dove headfirst into the murky waters of jersey ads, announcing a three-year partnership with ticket resale company StubHub on the team website. The deal will earn the Sixers an annual advertising rate of $5 million starting in 2017-18, according to ESPN.com's Darren Rovell....
It should not be lost anyone that the 76ers were the NBA's cheapest team this past year, spending just a tick over the salary cap floor of $63 million in 2015-16 and putting the league's worst product on the floor for a third straight season. The 10-win Sixers enter Tuesday's lottery with the best odds of a No. 1 pick....
And one more note before we leave you to purchase your very own ad-soaked jersey, since surely you cannot wait. We should point out that the NBA sold its first jersey ad to a company that's business plan is built around selling tickets to fans at a markup. So, interpret that partnership however you would like.
The Philadelphia 76ers dove headfirst into the murky waters of jersey ads, announcing a three-year partnership with ticket resale company StubHub on the team website. The deal will earn the Sixers an annual advertising rate of $5 million starting in 2017-18, according to ESPN.com's Darren Rovell....
It should not be lost anyone that the 76ers were the NBA's cheapest team this past year, spending just a tick over the salary cap floor of $63 million in 2015-16 and putting the league's worst product on the floor for a third straight season. The 10-win Sixers enter Tuesday's lottery with the best odds of a No. 1 pick....
And one more note before we leave you to purchase your very own ad-soaked jersey, since surely you cannot wait. We should point out that the NBA sold its first jersey ad to a company that's business plan is built around selling tickets to fans at a markup. So, interpret that partnership however you would like.
Why would anyone pay to sponsor the Sixers?!
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