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Nestle ends IAAF sponsorship deal amid doping crisis
Source: BBC
Nestle ends IAAF sponsorship deal amid doping crisis
10 February 2016 Business
Food and drink giant Nestle has ended its sponsorship of the IAAF, as it fears the doping scandal engulfing the world athletics governing body could damage its reputation.
The Swiss company said it had taken the decision with "immediate effect".
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"We have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect," Nestle said.
"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF.
"We believe this could negatively impact our reputation and image and will therefore terminate our existing agreement with the IAAF, established in 2012.
[font size=1]-snip-[/font]
10 February 2016 Business
Food and drink giant Nestle has ended its sponsorship of the IAAF, as it fears the doping scandal engulfing the world athletics governing body could damage its reputation.
The Swiss company said it had taken the decision with "immediate effect".
[font size=1]-snip-[/font]
"We have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect," Nestle said.
"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF.
"We believe this could negatively impact our reputation and image and will therefore terminate our existing agreement with the IAAF, established in 2012.
[font size=1]-snip-[/font]
Read more: http://www.bbc.com/news/business-35546032
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