NBA hoping to generate more revenue with World Cup of Basketball proposal
NBA commissioner David Stern has been vague on the league’s motivation for pushing to enter an under-23 team for future Olympics and shifting the sport’s biggest stars to participation in the world championships, but the change of course is largely motivated by financial benefits, league and international sources told Yahoo! Sports.
For months, the NBA has been discussing an end to the Olympic basketball Dream Team movement and delivering its superstars to a proposed rebranding of the world championships called "The World Cup of Basketball."
For the use of its most marketable players, the league office and many NBA owners are determined to create a financial partnership with FIBA for a World Cup that would allow the NBA to significantly share in the windfall of revenues.
"The owners would be a lot more comfortable letting star players play internationally if they’re sharing in the revenue," one league source told Yahoo! Sports.
http://sports.yahoo.com/news/nba--nba-hoping-to-generate-more-revenue-with-world-cup-of-basketball-proposal.html
