Forget kibbles: US sales of fresh pet food are soaring

[Eugene]

Source: Associated Press

Forget kibbles: US sales of fresh pet food are soaring

By DEE-ANN DURBIN
April 3, 2019

DETROIT (AP) — Kibbles for Fido? Nope. These days he’s getting diced chicken with sweet potatoes and spinach.

U.S. pet owners are increasingly feeding fresh food to their dogs and cats. Some order pre-proportioned meals of meat and vegetables or frozen raw meat online. Others find them in refrigerators at big retailers like Walmart.

Later this spring, Petco and its partner, California-based JustFoodForDogs, will open a kitchen at its flagship store in New York where it expects to make 2,000 pounds of fresh pet food every day.

Proponents say fresh foods preserve nutrients better than canned or dried ones, mimic ancestral diets and improve pets’ health.

“Just as people have become skeptical of highly processed foods for themselves, they’re looking critically at their pets’ foods as well,” said Amy Zalneraitis, part-owner and chief brand officer of We Feed Raw, a 10-year-old raw food meal plan service based in Maine. “They think: How could something with a shelf life of over year be better than real, fresh food?”

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Read more: https://apnews.com/6194eec961884459b8570a4737b5444d

[woody44]

1. Really enjoy reading this........

I have been feeding all my dogs for 18 years raw food. When I started everyone I talked to including all the vets told me I was killing my dogs. I guess if you wait long enough you could be right, LOL!