Obamacare glitches have small insurance co-ops scrambling
Evergreen Health Co-op of Maryland is a nonprofit insurer that got started with a $65 million loan from the federal government. Just days into the Obamacare enrollment fiasco, CEO Dr. Peter Beilenson had to blow up his business plan.
"We actually called a meeting immediately, upon learning of he difficulties with the exchange, of our entire 35-person staff and said, 'Listen, guys, we're going to have to switch our marketing strategy, our strategy of going after folks," Beilenson said.
That means forgetting about individuals for now and instead targeting small businesses the old-fashioned way, with phone calls and TV ads.
The 23 small co-ops across the country that are part of the Affordable Care Act exchanges are intended to provide competition. As they adjust to stay afloat, some analysts worry that Obamacare, as designed, might not.
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