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Female Witchsy founders use fictional male to beat sexism
Source: BBC
Female Witchsy founders use fictional male to beat sexism
30 August 2017 US & Canada
Two female US entrepreneurs have revealed that they created an imaginary male co-founder to dodge sexism and make setting up their company easier.
Penelope Gazin and Kate Dwyer of online art marketplace Witchsy said male developers responded better to emails signed by "Keith Mann".
They replied faster and were less condescending, the entrepreneurs said.
Earlier this month a Google employee was fired for saying women were unsuited to tech.
-snip-
Ms Gazin and Ms Dwyer said they came up with the idea for Keith Mann because they were struggling to get the services they needed from graphic designers and web developers.
-snip-
30 August 2017 US & Canada
Two female US entrepreneurs have revealed that they created an imaginary male co-founder to dodge sexism and make setting up their company easier.
Penelope Gazin and Kate Dwyer of online art marketplace Witchsy said male developers responded better to emails signed by "Keith Mann".
They replied faster and were less condescending, the entrepreneurs said.
Earlier this month a Google employee was fired for saying women were unsuited to tech.
-snip-
Ms Gazin and Ms Dwyer said they came up with the idea for Keith Mann because they were struggling to get the services they needed from graphic designers and web developers.
-snip-
Read more: http://www.bbc.com/news/world-us-canada-41096514
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