Renamed Ben and Jerry’s flavour backs equal marriage in the UK (if I wasn't vegan...)

[WillParkinson]

Renamed Ben and Jerry’s flavour backs equal marriage in the UK

Ice cream giant Ben and Jerry’s has announced today it will be changing the name of one of its ice cream flavours in the UK in support of equal marriage rights for gays.

Oh! My! Apple Pie! will become Apple-y Ever After and feature a gay couple atop a wedding cake decorated with rainbows.

The ice cream maker is also teaming up with Stonewall to launch a new Facebook app today that asks users to ‘marry’ each other online.

‘Proposing’ through Ben and Jerry’s, users can voice their support for marriage equality and add their name to a letter to prime minister David Cameron backing the move.

http://www.pinknews.co.uk/2012/03/13/new-ben-and-jerrys-ice-cream-backs-equal-marriage-in-the-uk/

[qb]

1. I hope other companies see this as proof they have nothing to fear from homophobic boycotts.

[xchrom]

2. I'll eat your share! Nt

[William769]

3. I love Ben and Jerry’s!

I love them even more now.