New Nordstrom Commercial Includes Same-Sex Couples But is the retailer’s new LGBT-inclusive ad too

[William769]

subtle?

The latest commercial from Nordstrom appears to be following in the footsteps of JC Penney, Microsoft, and several other well-known companies that included same-sex couples in their ads.

However, unlike other companies who have been setting the standard for LGBT-inclusive advertising, “Nordstrom: The Ultimate Wedding Party” is particularly subtle with its inclusion.

Though it appears two of the wedding parties in the commercial for Nordstrom’s wedding boutique are for same-sex couples, their inclusion can be easily missed or even interpreted as members of the parties for their straight counterparts.

Nevertheless, the inclusion of LGBT allies Macklemore and Ryan Lewis is a respectable nod to marriage equality as well.

http://www.advocate.com/politics/marriage-equality/wedding-channel/2013/04/08/watch-new-nordstrom-commercial-includes-same

[Marrah_G]

1. I loved this

I think what I loved most is that it showed LGBT couples in just the same way it showed the straight couples. As it should be.

It wasn't a gay commercial or a straight commercial, it was just a wedding commercial.

[William769]

2. That's how I took it.

Just wanted to post to see what other people had to say with how the article was written.

[beyurslf]

3. I noticed the two women in wedding dresses together and assume they

were a couple. I didn't notice two guys together as a couple though. Nice advert anyways!