Miller Lite Redefines "LGBT" With Gay Ad

[William769]

What's that? Gay guys don't only drink Cosmopolitans and Blow Job shots? Well, it's true, some of us like beer. Like a cool, refreshing Miller Lite. Ah, yes, sometimes I just want to hang out with my bois and catch up on Sex and the City reruns and throw back a few watered-down beers, because I lack a personality and a refined taste. Or at least that's what Miller Lite would like me to believe with their ad campaign targeted to cool-guy gays across the country.

Behold, the Miller Lite ad featuring four (presumably) homosexuals just gayin' it up all over town with their brews. So real! So natural. After all, it's high time that the silly acronym "LGBT" be redefined—and why not shuffle those letters around? After all, what can you make "LGBT" stand for, anyway? "Lite Gays. Butt Tossing?" Nah, that doesn't sound fun. LBGT sounds a lot more accurate. Lite Beer! Yes! Great Taste? You bet!

Sure, there are no Ls or Ts (again, presumably) in the ad here, but, ah well, I suppose lesbians and transexuals can just switch to Bud Lite if they're really offended, huh?

http://www.blackbookmag.com/polopoly_fs/1.53683!/image/image.jpg_gen/derivatives/landscape_490/image.jpg

I would call this ad a major fail & tell Miller they might want to use the marketing team from Nabico.

[Initech]

1. It's definitely a fail considering they've spent the last 3 years relentlessly mocking those they deem "less manly ".

Besides who would voluntarily drink their shitty beer anyways?

[enlightenment]

2. Well, the good thing is that if anyone with an iota of taste

was actually on the fence about drinking that fermented piss, this will resolve their internal debate.

[Initech]

3. I always make fun of those commercials.

Because they always say they make a "more manly" light beer. What person in their right fucking mind would *EVER* consider drinking a light beer manly? I told a German co-worker of mine that and he's just like "I remember my first beer!".

Give me a 10% Arrogant Bastard - that's a beer!

[William769]

4. I don't do beer.

It's wild Turkey or nothing for me.

[enlightenment]

5. I have to admit a fondness for

Guinness and Perry - a Snakebite/Black Velvet/Velveteen (or whatever other name its called).

Or just Guinness.

Or just about any other Stout.

Or cider. I drink a good bit of cider in the summer. Blackthorn (because it's cheap at Trader Joes) or Strongbow (which I prefer) . . . but I won't turn my nose up at something else as long as it's not Scrumpy. I don't have the taste buds to appreciate that stuff; it tastes like a rotten apple to me.

[LostinRed]

6. What?

I don't understand your criticism. Should they have just written G?