Israeli PR fights BDS despite budgetary woes

[azurnoir]

Israel is not making effective use of its public relations budget which is set at NIS 500 million, according to a report by the Knesset's Research and Information Center.

According to the report, the budget is divided between too many government ministries, PR plans are not executed, and most of the activity is done by using existing manpower, rather than hiring employees specifically to that end.

The report indicates that PR duties are divided between the Prime Minister's Office, the Ministry of Communications, the Foreign Ministry, the Strategic Affairs Office, the IDF spokesperson, the marketing department at the Tourism Ministry, and other bodies that deal indirectly with PR.

The public diplomacy department in the Foreign Ministry is one of the government departments central to aiding Israeli public relations in the world, creating long-term alliances with powerful world bodies as well as directing 106 representative stations around the globe. This includes professional training, holding conventions in Israel and abroad, and producing content and PR messages.

http://www.ynetnews.com/articles/0,7340,L-4744078,00.html

[azurnoir]

1. kck:)