How Sabra hummus conquered America

[Little Tich]

Source: Times of Israel

A few decades ago, no one really ate the chickpea paste; now it’s available in supermarkets, airports and NFL stadiums

A couple of decades ago, almost no one in America ate hummus. It was hard to find, the chickpea pastes labeled as hummus were pretty lousy and no one could pronounce the food correctly.

Americans still can’t pronounce hummus, but now it’s available at nearly every supermarket in the country – not to mention at airports, NFL stadiums and in large tubs at Costco.

Much of America’s hummus explosion can be traced to one company, Sabra, which was in the news last week after an outbreak of listeria in Sabra hummus prompted a major recall. Its rival Tribe has also gotten a fair amount of attention.

Read more: http://www.timesofisrael.com/how-sabra-hummus-conquered-america/

[roody]

1. Sabra is made with crappy GMO oil. Not olive oil.

[Scootaloo]

2. A lack of options?

'Cause seriously, sabra is gross. it's like the shit no one in Israel will eat, so they ship it here. You know, like Australia does with Fosters.

I don't get why anyone would pay for premade hummus, anyway. It's not exactly complicated to make.. .though I guess if you can't get decent tahini...

[Little Tich]

4. I’ve actually never tried the Sabra Hummus, as they don’t sell it on the island where I currently

live. My thought with the OP is that I like Hummus a lot, and that a successful Israeli product could be interesting. Now I’m told that it’s gross and full of GMO.

I don’t really know how to backtrack out of this. I thought Israeli hummus would be yummy...

And yeah, I almost never see Foster’s anywhere, it’s always exported.

[Israeli]

8. It is yummy....

....if it is freshly made .

Scoot and roody are right ....Sabra hummus is awful .

If you ever visit let me know ...I will tell you where to go to get the best .

[King_David]

14. They should visit

Half the "experts" in this group have never been.

[Scootaloo]

36. Yet apparently the one person who lives there agrees with us...

Sabra is wallpaper paste.

[Mosby]

37. I dont think it's that bad

Guess it depends what your used to.

[Scootaloo]

40. Well, i'm also the person calling for a DU purge against those who like Miracle Whip

...But I do love me some cornflake-crusted chicken tenders

[King_David]

41. not disagreeing but she has no clue what USA hummas tastes like nt

[Israeli]

45. Seriously KD ...

...nobody on here including myself is an " expert " on the IP conflict ....unless you consider your few trips to the Tel Aviv Gay Pride Parade makes you an expert .

[King_David]

54. What are you trying to say?

Are you not aware of the importance of Gay Pride anywhere in the world and its significance?

Do you realize that Israel is the only place in the middle east that has a Gay Pride except for maybe Turkey and that's tenuous?

Think on that before belittling such an important event and statement such as gay pride.

[R. Daneel Olivaw]

57. Anybody that could read understands what Israeli meant.

She's saying that you are a I/P novice, and going to a few gay pride events in Te Aviv doesn't make you an expert.

It might make you more experienced with Tel Aviv gay pride parades, that's about it.

[King_David]

58. As someone who has adopted another people's cause as your own

and become more "involved " in a keyboard activist way than anyone from our actual 2 groups in our conflict, maybe you don't realize the significance of Gay Pride anywhere in the world?

It's very significant that Israel is the only territory in the area that has a Gay pride.

It's also shameful that the 2 seperate states of Palestine ( your emotionally adopted people's land you imagine you "lead" on your keyboard ) and the cities of Ramallah and Gaza do not .

Belittling Gay pride is unbecoming on a Democratic Party supporting website and best left to the extremist right wing sites.

[R. Daneel Olivaw]

59. Oh, dave. You should just stop playing victim WRT

LGBTQ issues. Nobody belittled Gay Pride, and I would have to add that neither Israeli or I are using it in a derogatory way; no matter how some want to paint it as such.

Shame, dave, shame.

[King_David]

62. Really ?

Posts are clear for all to read.

Gay pride clearly is needed in the hate filled homophobic gay hating bigoted 2 territories of Palestine .
If only they would emulate Jewish tolerance displayed in Israel.

[R. Daneel Olivaw]

63. Do you need some dip to go with that imaginary chip on you shoulder?

[King_David]

64. Belittling Gay pride first

Then dismissive of Gay rights.

I guess had you adopted the Gay people's cause it wouldn't be so easily dismissed.

[R. Daneel Olivaw]

65. Nobody belittled it, dave. Your phantoms are getting the better of you.

[R. Daneel Olivaw]

60. As to your belittling human rights, dave, with your

farcical analysis of who is and who isn't pro LGBTQ doesn't change the fact that regardless of how gay friendly Israel is it is definitely anti Palestinian.

[King_David]

61. I don't follow

Tell us again.

[oberliner]

5. You've tasted it?

If so, you've helped to fuel Israel’s military control over Palestinians (per Alex Kane).

[Scootaloo]

21. I'm a tax-paying American, of course I do. So do you

[oberliner]

29. So you aren't a BDS-er?

I thought you were. Apologies.

[Scootaloo]

32. I don't oppose BDS, and think the rage displayed at them is fucking absurd

But then the people who are so outraged are generally fucking absurd in other respects too, so...

My point is, I'm an american. My tax money goes towards abusing Palestinians no matter my feelings on it. I can avoid Sabra because it's gross, or because it's Israeli, and the fact is money is still leaving my pocket, being turned into a bullets and bombs, and then used to destroy Palestine.

[oberliner]

34. Gotcha

So you don't actively boycott all things Israeli but you don't have any problems with the BDS movement, generally speaking. Would that be fair to say?

Yes, our tax money is spent on weapons that do quite a lot of killing of various people, Palestinians among them.

[Scootaloo]

35. Yeah, that's pretty much it

We've covered this before.

[oberliner]

38. Wow - a post from 2013

That is cool that you remembered that exchange.

[Scootaloo]

39. I actually forget very little

Which means that my brain probably looks an awful lot like my mother's temporary internet files folder.

[King_David]

16. Happy to see your ignoring BDS and buying

Israeli made goods, as do the vast majority of Americans.

[Scootaloo]

20. I don't buy sabra - like I said, it's gross

I buy chickpeas and garlic grown in California. I buy Tahini made in new Jersey,, from sesame grown in morocco. and olive oil from either California or Italy (depends on what's on sale ) And then I toss it in a cuisinart from wherever Hamilton Beach makes their gadgets. I garnish with lemons from Mexico and parsley from my backyard.

The result is vastly better than that mass-market glop.

[R. Daneel Olivaw]

19. I make my own, but if you're ever in Brookline Mass the Schwama King kills it.

Best hummus ever.

[Scootaloo]

33. Am i the only I/P poster who's not in Massachusetts?

Do you guys all get together for an annual boffer match and I'm missing out?

[R. Daneel Olivaw]

42. Jefferson is in CT. Shira is in Boston I believe.

And I believe the Highland Games are held at Loon Mountain.

[Iris]

3. So why couldn't the author have enlightened us on the pronunciation of the word "hummus"?

That was pretty shitty and elitist. The story is like talking to a college freshman who mocks people for not knowing some obscure band.

[oberliner]

6. How To Pronounce Hummus

[Israeli]

9. LOL....

...where do they pronounce it like that ?????

Here is how we pronounce hummus........

https://www.youtube.com/watch?t=16&v=xpiUwfLj81w

[oberliner]

10. You should hear how we pronounce Israel

It's a whole different world over here in the USA.

[Israeli]

12. I know ...Americans over here ....

pronounce all our vowels wrong , how you say mazal tov for instance is completely different from the way we say it.

[oberliner]

13. I can't imagine what USA-accented Hebrew sounds like in conversation

Personally, I love the sound of Israeli-accented English.

[Scootaloo]

22. yeah, but you serve falafel with ketchup so what do you know about what?

[Israeli]

46. .........

[Runningdawg]

31. Thanks for the vid

I skipped lunch and now I am starving! I'm Native American, born and raised on the rez but I did live in NYC for a few years. I made darn sure I learned how to cook from scratch all the things I wouldn't have access to once I returned.
Ever had hummus on fry bread? LOL yummy!

[Israeli]

47. I dont know what ...

" fry bread " is ....I eat mine with pita bread.

[Scootaloo]

49. Frybread is... uh... fried bread

It's a fast-leavened flatbread that is cooked by frying it in fat. Actually not too different from a donut, only the bread itself isn't sweet and usually isn't leavened with yeast.

http://img.sndimg.com/food/image/upload/w_614,h_461,c_fit/v1/img/recipes/36/70/36/picaymZ7b.jpg

Recipe i was introduced to was wheat flour, a little sugar and salt, baking powder, and water, kneaded until a dough. Formed into balls, flattened by hand, and fried in rendered moose fat (Just... go with shortening or vegetable oil.) This was then topped with nagoonberry preserves for breakfast, with shredded cabbage and baked slmon and sweet chili sauce for lunch, or used as a side bread for dinner.

Seriously they served this as a major food group at the school I went to. That and lumpia (basically a deep-fried Filipino spring roll.) same school where I got my first taste of seal meat.

Don't try the seal.

[Israeli]

55. thanks Scoot ....

I'm not a great cook but I will give it a try ....moose fat I have never heard of either ...so that and seal are most definitely out .

[Scootaloo]

56. Yeah, not a lot of moose in your neck of the woods

I learned this stuff in Alaska while living subsistence. It's certainly an experience

[azurnoir]

7. Both Sabra and Tribe are rather nasty they are to either home made of locally made hummus

what imitation sour cream dips are to the real thing-they taste sort of artificial and really mass produced

[oberliner]

11. You've tasted it?

No BDS?

[azurnoir]

15. Isn't Sabra like made in New Jersey or something?

I'm pretty sure it doesn't ship from Israel

[King_David]

17. It's good to support any Israeli company

As do the vast majority of Americans in every day life.

Even picking up a prescription every day if Generic , chances are its Tevah.

Well done ...

[azurnoir]

18. Sabra is the only brand of hummus sold at Walmart so I guess that's support

and Teva (there's no h) has been creating a monopoly on the generic drug trade with sky rocketing prices as result not to mention several recalls of their products

[oberliner]

24. 6 Things You Buy That Help Support Israeli Brutality

2. Sabra Hummus

Sabra is another Israeli company that seems to be in every Americans’ refrigerator and brand-name supermarket. It may taste good to dip chips and vegetables in, but it also boosts the Israeli military while marketing hummus as exclusively Israeli.

http://www.alternet.org/world/companies-and-consumer-products-boosting-israels-brutal-occupation

Alex Kane has spoken.

[azurnoir]

25. I bought it once in when I was in North Dakota

not a whole lot of choice up there. At home I usually buy this stuff, it's local and very good

http://holylandbrand.com/

[oberliner]

30. Are you a BDS-er as a general rule?

Or is that not your thing?

[azurnoir]

44. settlement yes Israel meh not so much

[Israeli]

48. Once again we are in agreement ....

....not that it matters much anymore .

There is no difference between products produced across the Green Line and those produced in Israel proper dont you know ???

.........

Lapid: Call for labeling of West Bank goods a 'stain on the EU'

Ex-finance minister says there is no difference between goods produced inside or outside the Green Line. Lieberman sarcastically suggests EU put yellow stars on settlement products.

By Jonathan Lis and JTA

There is no difference between products produced across the Green Line and those produced in Israel proper, Yesh Atid leader Yair Lapid said on Thursday evening in a telephone conversation with the European Union's foreign affairs chief Federica Mogherini.

Lapid, a former finance minister, called Mogherini to protest at a letter from 16 EU foreign ministers demanding the clear labeling of goods produced in Israeli settlements in the West Bank.

The demand of the foreign ministers was "effectively a call for the de facto boycott of Israel," Lapid told Mogherini. He added that it was an "irresponsible" move that could potentially "bring disaster to the Israeli economy."

Lapid went on to describe the letter as a "stain on the EU" and said that Israel would do everything possible to prevent the implementation of "this dangerous process."

Meanwhile, Foreign Minister Avigdor Lieberman sarcastically suggested stamping settlement goods with yellow stars.

Lieberman made the remarks in an interview with Israel Radio about the EU foreign ministers' letters.

“I have a suggestion for them on labeling,” Lieberman said in the interview, conducted one day after Israel’s national Holocaust Remembrance Day. “They can … label all products from Judea, Samaria and the Golan Heights with a yellow star.

"I think that is extremely fitting to the cynical and hypocritical position expressed in this letter.”

Source: http://www.haaretz.com/news/diplomacy-defense/.premium-1.652347

[Little Tich]

50. Everything Lieberman says is tasteless, as always, and perhaps even more so

the day after Holocaust Remembrance day.

And I’m not regretting putting up this thread anymore. The Hummus war is interesting.

I make my own sometimes, but I always end up with literally a bucketfull, and that’s a little bit too much.

[Scootaloo]

51. It freezes, you know

[Little Tich]

52. I'll try that. n/t

[King_David]

27. LOL

[oberliner]

23. Say no to settlement products AND Sabra hummus

In October, 2010, Philly BDS launched a consumer boycott campaign against Sabra Hummus and Tribe Hummus. Creating a Lady Gaga youtube video that went viral within days, and coining the slogan, “No Justice, No (Chick) Peas,” the appeal of the campaign was immediate, particularly on college campuses. Both Princeton and De Paul University organized similar campaigns, with De Paul having some initial success. Since then, there have been various hummus campaigns in South Florida, San Francisco, Australia, and Chicago. There is currently a hummus campaign in Boston that is gathering momentum. On the home front, Philly BDS remains strong, with support from Temple University, University of Pennsylvania, and several local faith-based communities who focus on not buying or serving Sabra and Tribe.

The consumer boycott against Sabra Hummus and Tribe Hummus supports the full BDS Call which requires that companies and institutions pay a price for their complicity in any and all policies that violate international law and the basic human rights of Palestinians, not just those that profit from the occupation. Strauss, a prominent Israeli corporation, like most Israeli companies, supports the Israeli Defense Force. The Golani and Givati Brigades receive support from Strauss under its Adopt a Warrior Program; these brigades have well documented incidents of human rights abuses against Palestinians. Think Operation Cast Lead. Or the t-shirt with the pregnant Muslim woman in the crosshair of the rifle that reads, “One shot, two kills.” Think racism. The IDF implements Israel’s policies of discrimination against Palestinians at checkpoints, through home demolitions, curfews, detentions, targeted assassinations, control over freedom of movement. Corporate complicity is exactly the point of the boycott of best-seller Sabra, the pride of Strauss.

http://mondoweiss.net/2013/02/settlement-products-hummus#sthash.3dl4hjVU.dpuf

[King_David]

26. LOL

[louis-t]

28. No justice, no peas.......

[King_David]

43. .

[Shrike47]

53. We buy locally made hummus and most other things. It works for us and local companies.

[Aerows]

66. I've never tried that brand

or Tribe. I got some at the market that is from "The Hummus Co.". It's spinach and artichoke.

It is ROCKING on pita bread.

Still, I'd love to try some real, homemade authentic hummus. This is freaking delicious, though, and it's better than no hummus at all!