(Only slightly off-topic) False Beliefs Persist, Even After Instant Online Corrections
For those of us who like to debunk climate falsehoods
http://researchnews.osu.edu/archive/realtimecorr.htm
[font face=Serif]1/24/13
[font size=5]False Beliefs Persist, Even After Instant Online Corrections[/font]
[font size=3]COLUMBUS, Ohio - It seems like a great idea: Provide instant corrections to web-surfers when they run across obviously false information on the Internet.
But a new study suggests that this type of tool may not be a panacea for dispelling inaccurate beliefs, particularly among people who already want to believe the falsehood.
Real-time corrections do have some positive effect, but it is mostly with people who were predisposed to reject the false claim anyway, said R. Kelly Garrett, lead author of the study and assistant professor of communication at Ohio State University.
The problem with trying to correct false information is that some people want to believe it, and simply telling them it is false wont convince them.
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http://wp.comm.ohio-state.edu/misperceptions/wp-content/uploads/2012/07/GarrettWeeks-PromisePeril-CSCW-final.pdf