Environment & Energy
Related: About this forumAdidas is making a million pairs of its much-anticipated sneakers created from recycled ocean plasti
Marc Bain
1 hour ago
For more than a year, Adidas has been teasing the release of a shoe made almost entirely from discarded plastic fished out of the oceans. It revealed its first prototype of the sustainable sneaker, created in collaboration with environmental organization Parley for the Oceans, in June 2015. Finally, in mid-November, the first mass-produced quantity7,000 pairs, to be exactwill go on sale, and according to Adidas, thats just the start.
We will make one million pairs of shoes using Parley Ocean Plastic in 2017and our ultimate ambition is to eliminate virgin plastic from our supply chain, Eric Liedtke, an Adidas executive board member responsible for global brands, said in a Nov. 4 statement.
The initial batch of sneakers, called the UltraBoost Uncaged Parley, will be made of 95% plastic debris, such as bottles and packaging, that has been reprocessed into a new textile. Parley captured the litter in the coastal areas of the Maldives. The remaining 5% of the sneaker is recycled polyester, and the laces, heel lining, and other parts are made of recycled materials as well. The sneakers also feature Adidas popular Boost sole.
Adidass goal of removing all virgin plastic from its supply chain is ambitious, but certainly worthy. One study concluded the equivalent of 136 billion milk jugs are dumped in the oceans each year, and the material doesnt break down. More recycling efforts are needed, and since plastic, usually in the form of polyester, is a main component of a great deal of apparel and footwear, Adidas project with Parley offers a smart way to turn the problem into a resource.
More:
http://qz.com/828340/adidas-is-making-a-million-pairs-of-its-much-anticipated-sneakers-created-from-recycled-ocean-plastic/
BlueCollar
(3,859 posts)SunSeeker
(51,664 posts)4lbs
(6,858 posts)YOHABLO
(7,358 posts)This product is created with yarn made in collaboration with Parley for the Oceans: Some of the yarn features reclaimed and recycled ocean waste.
1. First off WTF is Parley
2. It says 'some' so I think that's misleading.
3. When you realize you no longer want these $200 dollar shoes. Do they end up in a land fill or back in the ocean?
evemac
(132 posts)Hope this is the beginning of a trend.