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Toyota kills ailing Scion brand
Source: USA Today
Toyota kills ailing Scion brand
Nathan Bomey, USA TODAY 10:58 a.m. EST February 3, 2016
Toyota confirmed on Wednesday that it has killed its ailing Scion brand, which was spun off as a separate lineup of vehicles in 2003 but slumped in recent years after critical flops and slumping car sales.
The brand's vehicles will be re-badged as Toyota models beginning with the 2017 model-year.
“This isn’t a step backward for Scion; it’s a leap forward for Toyota," Toyota North America CEO Jim Lentz said in a statement. "Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network."
Lentz, who was the founding vice president of Scion, added: "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished."
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Nathan Bomey, USA TODAY 10:58 a.m. EST February 3, 2016
Toyota confirmed on Wednesday that it has killed its ailing Scion brand, which was spun off as a separate lineup of vehicles in 2003 but slumped in recent years after critical flops and slumping car sales.
The brand's vehicles will be re-badged as Toyota models beginning with the 2017 model-year.
“This isn’t a step backward for Scion; it’s a leap forward for Toyota," Toyota North America CEO Jim Lentz said in a statement. "Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network."
Lentz, who was the founding vice president of Scion, added: "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished."
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Read more: http://www.usatoday.com/story/money/cars/2016/02/03/toyota-scion-brand/79747406/
3 replies
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= new reply since forum marked as read
Only the Aztek can compete with it for the most butt-ugly car ever.
