Apple's over-compliant media
It's become the stuff of headlines lately when Apple announces a new product. But should rumors and content-free announcements of announcements also be considered news?
They are in the weird world of business and technology media, thanks to a combination of lazy journalism and Apple's uncanny ability to turn otherwise sensible people into wind-up dolls. We're seeing the latest example this week in a series of breathless reports that confirm previous rumors of an imminent announcement of what is probably the next version of the iPad.
Allow me to parse that last sentence, with some history.
Apple announced the first two versions of the iPad in each of the past two winters, and released them for sale in April 2011 and March 2010. Traditional and new media reports have passed along a variety of rumors guessing, reasonably, that the iPad 3 would arrive on much the same schedule, with the assortment of improvements that accompany the release of any new technology product. Much of that "coverage" has centered on: a) when Apple would announce the tablet; and b) what the improvements might be.
http://www.guardian.co.uk/commentisfree/cifamerica/2012/mar/02/apples-over-compliant-media
