Meat company denies backing advertisements against Brazilian activist

[Eugene]

Source: The Guardian

Meat company denies backing advertisements against Brazilian activist

Bruce Douglas
Sunday 10 April 2016 14.28 BST

JBS, the world’s largest meat-processing company, has denied organising a Google advertising campaign to attack Brazil’s most prominent anti-slave labour campaigner.

Leonardo Sakamoto, the president of the NGO Repórter Brasil, has repeatedly been the target of physical and legal threats over his journalism and activism in support of workers’ rights.

In 2015, search results for his name and his blog were listed under an advertisement stating: “Leonardo Sakamoto Lies”.

An article published in Friday’s O Folha de São Paulo claims that JBS, and a digital marketing agency called 4Buzz, were behind the campaign.

A lawyer representing Sakamoto filed a request to a civil court in São Paulo for Google to release information about who ordered the advert. Google cited JBS’s name, address and phone number in its response to the court order, as well as a number of IP addresses. But it declined to state who paid for the advert, citing client confidentiality.

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Read more: http://www.theguardian.com/world/2016/apr/10/meat-company-jbs-denies-ad-campaign-against-brazil-activist-leonardo-sakamoto

[Judi Lynn]

1. Brazil has an ugly history of assassinating men and women, even nuns trying to help poor people.

In time, the ruthless, greedy, vicious 1% is going to lose its control over the class of people it has been using to commit their murders for them, and it will be much tougher sledding. Their only hope is to keep everyone so poor some will do hellish things to good human beings for a handful of money.