Havana Club at the gates of the U.S. market
Havana Club at the gates of the U.S. market
Eileen Sosin • July 31, 2015
SANTIAGO DE CUBA — Some of those who know Jérôme Cottin-Bizonne (in photo at top) say that he’s “aplatanado,” (“bananized”) the Cuban word for a foreign person who has become acclimated to life on the island.
In that context, the French director general of Havana Club International, producer of Cuban rum, states the position of his company with respect to the U.S. market.
“Of course, we have great hopes now that there’s a new situation between the two countries. If the blockade is lifted someday, we’ll enjoy significant growth.”
Since its foundation in 1993, the joint (50-50) venture formed by Cuba Ron and the French distillers Pernod Ricard, has multiplied its sales volume 10-fold and its assets more than 15-fold. Havana Club rum is sold in more than 120 countries, except in the United States, a country that represents 40 percent of the world rum market.
More:
http://progresoweekly.us/havana-club-at-the-gates-of-the-u-s-market/
