Clinton's 2016 Gender Play - Hillary Group Post
Clinton's 2016 Gender Play
http://www.nationaljournal.com/twenty-sixteen/clinton-s-2016-gender-play-20150224?ref=facebook.com&mrefid=walkingheader
She will share stories meant to connect with working moms. Meanwhile, surrogates will attack.
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February 24, 2015 SAN FRANCISCO—It was in New Hampshire, in 2008, when Hillary Clinton momentarily let down her guard.
She was coming off a stunning loss in Iowa when someone in Portsmouth asked Clinton how she got herself out the door every day. At first, the candidate joked about it: "On special days, I do have help." But then she turned serious, the stress of the campaign showing in her voice and on her face. "You know, this is very personal for me," she said. "It's not just political, it's not just public."
That flash of emotion drove some pundits and operatives to wonder whether New Hampshire would find this crying candidate unfit for the presidency. Instead, voters—particularly women—rallied to her, rewarding the human they saw peeking out from behind the politician and giving her a victory just days after being down by double-digits in the polls.
That moment, in the moment, felt like a turning point. But it didn't change her team's approach in the remaining months of her candidacy.
This time will be different. As the former secretary of State and senator speaks Tuesday to Lead On, the women's leadership conference in Silicon Valley, Democratic strategists and Clinton backers say she will try to make direct connections with female voters on the trail, sharing personal stories and embracing a gender-based message that was largely avoided in 2008.
Lots more at the link
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