Research firm: Trump getting more favorable news coverage than Clinton (Graphs)
No surprise whatsoever!!
Vivian Griffin ?@AdamsFlaFan 30m30 minutes ago
Ya think? Research firm: Trump getting more favorable news coverage than Clinton
Research firm: Trump getting MUCH more favorable news coverage than Clinton
https://www.washingtonpost.com/blogs/erik-wemple/wp/2016/05/18/research-firm-trump-getting-more-favorable-news-coverage-than-clinton/?postshare=1701463661337321&tid=ss_tw
By Erik Wemple May 18 at 4:10 PM
Donald Trump. (Andrew Harrer/Bloomberg)
From the perspective of the Erik Wemple Blog, Donald Trump’s campaign has consisted of one scandalito after another, relating to his many, many falsehoods, bigoted statements and unhinged Twitter outbursts.
The analytical machine at research firm mediaQuant is seeing something altogether different:
trumpmediasentiment
See that green line? It indicates that for the month of April, Trump’s media coverage was 85 percent positive — a number that Paul Senatori, mediaQuant’s chief analytics officer, says has been pretty consistent throughout Trump’s nearly year-long campaign.
Now for the corresponding figure for Hillary Clinton:
“It’s amazing that Hillary Clinton has gotten more negative sentiment than Trump has gotten,” says Senatori.
Just what articles and television reports drive those ratings? Quite a few. MediaQuant looks at 14 “traditional and social media segments, e.g., worldwide newspapers, TV broadcast, blogs, Twitter, consumer media, etc., culled from more than 100,000 global news sources.” And how does it digest all that information and determine whether it’s positive, negative or neutral? Via machine: Positive-negative calls, notes the company, are “based upon the prominence (volume + relative importance) of industry-standard ‘positive’ or ‘negative’ phrases and their proximity to the topic mention.” Media-analysis nerds call the methodology “natural-language processing.”........................
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Senatori provided this example of how the coding system would detect a negative story:
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