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Male freshmen turn bra mishap into business opportunity - and plan to do good with it
It started out with a glitch in the system of the Hollister clothing company.
A simple error on the company’s website allowed customers to order bras for free, with only a $5 standard shipping fee. Central Michigan University freshmen David Walter and Ian Elliott discovered the mistake and saw an opportunity for a business venture.
The pair ordered 116 bras from the company after hearing about the glitch in the system from one of their other friends, who discovered it when she was ordering her own bras.
“We’re selling all of them and donating a portion of the sales to the Women’s Aid Shelter,” Walter, a Chesterfield native, said while gesturing to the large cardboard box next to him filled with bras still in their plastic packaging. “It definitely started out as a business venture.”
http://www.cm-life.com/2013/10/07/bra-mishap-turned-business-opportunity-for-two-students/
My alma mater, by the way.
