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Iron Man 3 Premiere In Japan Will Feature A New Dimension
Yes, now you too will be able to experience the sights, sounds, lights, and smells of Tony Stark:
The film will be shown with tilting seats, blowing wind and fog and odor effects via technology that is expected to come to the U.S. this year.
TOKYO -- Iron Man 3 will be shown starting April 26 in 4DX at a theater in Nagoya, central Japan, operated by the Korona World chain, which plans to screen 12 titles a year using the new format.
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"Fourth dimension" effects utilized by the system include strobe lights and equipment in the ceiling that can drop bubbles down upon the audience, who will pay a $13 (1,300 yen) premium for 3D versions and $10 for 2D films, on top of the regular ticket price. Average admission price in Japan in 2012 was $12.50.
PHOTOS: 'Iron Man 3' Tour: Robert Downey Jr. Travels the World
“It was really a matter of timing that Iron Man became the first title for 4DX in Japan, though we were looking for a blockbuster action film, as that is what works best with the system,” Tagiki Ishiguro, a spokesperson for Korona World, told The Hollywood Reporter.
http://www.hollywoodreporter.com/news/iron-man-3-become-first-440359
TOKYO -- Iron Man 3 will be shown starting April 26 in 4DX at a theater in Nagoya, central Japan, operated by the Korona World chain, which plans to screen 12 titles a year using the new format.
our editor recommends
'Titanic' Fans Get to Go Down with the Ship in '4DX'
'Iron Man 3' U.K. Premiere Pushed Back for Margaret Thatcher Funeral
'Iron Man 3' Clip Debuts During MTV Movie Awards (Video)
"Fourth dimension" effects utilized by the system include strobe lights and equipment in the ceiling that can drop bubbles down upon the audience, who will pay a $13 (1,300 yen) premium for 3D versions and $10 for 2D films, on top of the regular ticket price. Average admission price in Japan in 2012 was $12.50.
PHOTOS: 'Iron Man 3' Tour: Robert Downey Jr. Travels the World
“It was really a matter of timing that Iron Man became the first title for 4DX in Japan, though we were looking for a blockbuster action film, as that is what works best with the system,” Tagiki Ishiguro, a spokesperson for Korona World, told The Hollywood Reporter.
http://www.hollywoodreporter.com/news/iron-man-3-become-first-440359
