Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality

[steve2470]

https://marketingland.com/study-telecoms-have-been-throttling-youtube-and-netflix-since-demise-of-net-neutrality-247346

The throttling has begun in earnest. According to a report from Bloomberg based on a study from Northeastern University and the University of Massachusetts, telecom companies have taken advantage of the end of net neutrality to begin slowing delivery of video and data.

If the practice continues and expands, it could cause consumers to watch or finish less video. In that case, completions and ad exposures might be affected. That’s the immediate implication for marketers and why they should be concerned.

The Federal Communications Commission (FCC) passed net neutrality in 2015 during the Obama administration. The Republican-controlled FCC formally abolished it in June.

Netflix and YouTube so far have been the primary targets of the telecoms:

Among U.S. wireless carriers, YouTube is the No. 1 target of throttling, where data speeds are slowed, according to the data. Netflix Inc.’s video streaming service, Amazon.com Inc.’s Prime Video and the NBC Sports app have been degraded in similar ways, according to David Choffnes, one of the study’s authors who developed the Wehe app.

[underthematrix]

1. yes this is what on both my cable and netflix

[Renew Deal]

2. When will Google finally release Google Fiber to the masses?

[Thekaspervote]

3. Not soon enough!!