1290 WMCS changing format. Yet more progressive voices are nixed from AM radio.

[milwaukeelib33]

The general manager at the company that runs WMCS chalked up a drastic decision to end the all-talk format on most days to strictly business. "Radio stations have to make money and serve the community," said Bill Horwitz, vice president and general manager of the Milwaukee Radio Alliance.

Nobody can argue with that.

Co-owned by Packers great Willie Davis, it's always been perceived as a struggling radio station that lacked the ratings and revenue to survive in a competitive market. But over the years, the talk radio on WMCS did serve the community with passionate discussions of issues and often combative discourse between listeners and on-air hosts and guests.

Listening to the most popular talk shows on WMCS – Eric Von in the morning and Earl Ingram in the afternoon, along with syndicated shows including Al Sharpton – was often akin to being part of a raucous debate in a black barbershop.

Read the complete piece here:

http://www.onmilwaukee.com/buzz/articles/WMCS1290.html

[maxsolomon]

1. Same as Portland, Seattle

Ours changed to a THIRD all-sports station.

"Serve the Community" my ass.

[southernyankeebelle]

2. If you didn't know better you would think corporate america is afraid of a thinking

community. This is a way to silence people from discussion and god forbid thinking for ourselves.

[Bonduel]

3. It's a way to not lose money

My understanding was they were struggling for years. This isn't a conspiracy to silence the masses. It's business and I don't have a problem with that.

[southernyankeebelle]

4. I don't know.

[dembotoz]

5. it was an interesting station

learned a lot from it
covered stuff that won't be covered anymore

[dembotoz]

6. music format--rat pack to the brat pack-nope never listen to that station again