Schumer Wants Shoppers To Easily Opt Out Of Retailers' Phone Data Tracking

[hrmjustin]

NY1News

Sen. Charles Schumer says major retailers are tracking shoppers through their smartphones without their knowledge.

Schumer says sophisticated monitoring software allows stores to track a customer's movements while in their stores and then save the data.

He says stores like American Apparel, Family Dollar, Swatch and Benetton are all either using or testing the technology.

Schumer says the stores are tracking signals put out by customers' smartphones to gather information like what part of the store shoppers spent time in and what products they have considered.

Read more at http://www.ny1.com/content/top_stories/186231/schumer-wants-shoppers-to-easily-opt-out-of-retailers--phone-data-tracking

[SheilaT]

1. Once again I'm glad I don't have a smartphone.

But it's beyond pathetic that a person should have to opt out, rather than the stores having to request they opt in.

[hrmjustin]

2. I agree!