Hey, Florida, It's Time to Stop Blindly Adoring Publix
If a huge company like Best Buy or Walmart had a history of anti-LGBT accusations, fought Miami Beach's attempt to ban Styrofoam, had ties to someone donating hundreds of thousands of dollars against medical marijuana, and battled a proposal to raise the minimum wage, protests would rage in the streets of Miami.
But despite having a hand in all of those things, Publix — Florida's most blindly beloved company — appears to be made of Teflon. The company remains one of the most respected brands in the Sunshine State despite a string of actions this year that should force consumers to pause before shopping there.
Publix is adored in Florida. The Lakeland-based chain is the state's most valuable homegrown brand (besting even Burger King) and is the most profitable chain of supermarkets in America, according to Forbes. The company is employee-owned (which means its workers get a cut of its stock shares) and pulls in more than $30 billion in revenue a year. Forbes regularly names Publix a "great place to work" for reasons that largely stem from its employee-ownership model and its nebulously defined workplace "culture."
Much of the love heaped on Publix comes from its own marketing campaigns. Floridians love repeating the store's slogan, "Where shopping is a pleasure," and defend the chain from criticism with the relative fervor of Sun Myung Moon devotees. When the satirical website Fark.com called Publix the "Walmart of the South" in 2015, Floridians swarmed the site with angry comments. The chain also leans on schmaltzy commercials around holidays such as Thanksgiving and Christmas that remind everyone that their grandmothers used to buy cakes and tomatoes at Publix on Christmas Eve.
Read more: http://www.miaminewtimes.com/news/hey-florida-its-time-to-stop-blindly-adoring-publix-9003039
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